Inside Formula 1: Business. Lifestyle. Power.
3D Systems becomes Promotional Partner of the Alfa Romeo Sauber F1 Team
3D Systems and Sauber Motorsport AG have expanded their collaboration by adding five ProX® 800 SLA 3D Printers to the company’s headquarters’ engineering facilities in Hinwil. 3D Systems also joins the Alfa Romeo Sauber F1 Team as a new Promotional…
Mercedes-AMG Petronas Motorsport partners with Hewlett Packard
Mercedes-AMG Petronas Motorsport is delighted to announce a new partnership with Hewlett Packard Enterprise (HPE) to enhance the team’s operational efficiency, car performance and overall technology capability. To begin the new partnership, HPE was welcomed into the team at the Canadian Grand…
McLaren signs sponsorship deal with FxPro
McLaren is pleased to announce a multi-year partnership with FxPro, the world’s number one online forex broker. Conceived in 2003, FxPro has grown exponentially and currently serves more than 610,000 clients from their HQ in the City of London. Click…
Eyetime becomes title sponsor of the Austrian Grand Prix
eyetime and Formula 1, the pinnacle of motorsport, is pleased to announce that it will be the new title sponsor for the 2018 Grosser Preis von Osterreich, which will take place at the Red Bull Ring in Spielberg from June…
Axitea becomes Official Partner of the Alfa Romeo Sauber F1 Team
Sauber F1 Team announced that Axitea SpA, a company controlled by the Stirling Square Capital Partners private equity fund, has become a new Official Partner of the Alfa Romeo Sauber F1 Team. Click here to subscribe to our print edition! As…
Williams Martini Racing announce a new partnership with Omnitude
Omnitude and Williams Martini Racing have partnered today to look at how blockchain technology can become a crucial tool within a Formula One team. Click here to subscribe to our print edition! Enterprise middleware technology provider Omnitude will work with the team…
Formula 1 to launch live show on Twitter
Formula 1’s digital expansion continues apace, with another important addition: an F1 Live Show exclusively on Twitter… As of the Spanish Grand Prix and for a further nine rounds of the 2018 FIA Formula 1 World Championship, followers of the…
Singapore Airlines extends title sponsorship of Formula 1 Singapore Grand Prix
Singapore Airlines (SIA) today announced that it will extend its title sponsorship of the Formula 1 Singapore Grand Prix for another two years, until 2019. Click here to subscribe to our print edition! Singapore Airlines first signed as Title Sponsor in…
Mercedes-AMG Petronas Motorsport link up with Thomas Cook Sport
Mercedes-AMG Petronas is pleased to announce a new agreement with Thomas Cook Sport, the UK’s leading sports travel operator, which will offer Formula One fans around the world the chance to experience a unique concept at four Grands Prix this…
McLaren announce one-race partnership with Gandys
Mclaren teams up with the adventurous British lifestyle brand Gandys for the Australian Grand Prix. Click here to subscribe to our print edition! Gandys was founded by brothers Rob and Paul Forkan, who were inspired to start the brand after tragically…
DHL extends logistics partnership with Formula 1
DHL expands existing cooperation as Official Logistics Partner of Formula 1. Acquisition of DOT complements motor-sports logistics portfolio of DHL. Click here to subscribe to our print edition! Formula 1 will open the 2018 season with the Rolex Australian Grand Prix in…
Mercedes-AMG Petronas Motorsport and TIBCO Extend Partnership
Success in 2017 Leads to Expanded Collaboration for Enhanced Performance. Mercedes-AMG Petronas Motorsport is delighted to confirm that the team has extended its partnership with TIBCO Software Inc., a global leader in integration, API management, and analytics. Click here to subscribe to…
