Inside Formula 1: Business. Lifestyle. Power.
Williams and Atlassian Unveil Landmark Title Partnership
Williams Racing and Atlassian are thrilled to announce a groundbreaking long-term title partnership, heralding a new era for the iconic Formula 1 team under its new name: Atlassian Williams Racing. With an illustrious history as the joint-second most successful team…
Allwyn Joins Forces with Formula 1 as Official Partner to Accelerate Global Brand Growth
Formula 1 has announced a landmark multi-year partnership with Allwyn, a leading global lottery operator, set to commence in 2025. This collaboration marks a significant milestone for both organizations, bringing together two powerhouse brands with extensive global reach and a…
Red Bull Racing & Gate.io Forge Multi-Year Blockchain Partnership
Gate.io Accelerates Blockchain Innovation with Oracle Red Bull Racing Partnership in Formula One. Oracle Red Bull Racing, an eight-time World Drivers’ Championship-winning team, proudly announces Gate.io, a leading global cryptocurrency exchange, as its exclusive Crypto-Exchange Partner in a multi-year agreement.…
Gulf Air Extends Title Partnership for Bahrain Grand Prix Through 2027
Formula 1 has officially announced that Gulf Air, the national carrier of the Kingdom of Bahrain, will extend its long-standing partnership as the Title Partner of the Bahrain Grand Prix through 2027. This renewal solidifies Gulf Air’s historic association with…
Moët & Chandon Reclaims its Throne as Formula 1’s Official Champagne
As Formula 1 and LVMH embark on their historic 10-year Global Partnership, the legendary Champagne house Moët & Chandon returns as the Official Champagne of Formula 1. This significant return not only marks a milestone in the sport’s history but…
Williams Racing Partners with Built For Athletes as Official Luggage Supplier
Williams Racing proudly welcomes premium fitness brand Built For Athletes as its Official Luggage Supplier, equipping the team with high-performance bags and luggage for the demanding 24-race Formula 1 season ahead. In line with Williams’ commitment to bringing fans closer…
Vantage Markets Teams Up with Scuderia Ferrari HP in Multi-Year Sponsorship Deal
Vantage Markets, a leading global multi-asset trading platform, is proud to announce its partnership with Ferrari, one of the most legendary names in motorsport. Effective January 13, 2025, this collaboration designates Vantage as an Official Partner of the Scuderia Ferrari…
McLaren Racing Welcomes Greene Tweed as Its Newest Official Partner
McLaren Racing has announced a multi-year partnership with Greene Tweed, a leading global manufacturer of advanced materials and high-performance components. As an Official Partner of both the McLaren Formula 1 Team and the Arrow McLaren IndyCar Team, Greene Tweed will…
McLaren Racing and Okta Forge Strategic Multi-Year Partnership
Okta, Inc. (NASDAQ: OKTA), a leader in identity and access management, has announced a multi-year partnership with McLaren Racing, the 2024 Formula 1 Constructors’ Champion and one of the most iconic names in motorsport. As part of this collaboration, Okta…
Red Bull Racing and Maui Jim Launch Exciting Multi-Year Partnership
Maui Jim, a leading eyewear name, is stepping into Formula 1 through an exciting new partnership with Oracle Red Bull Racing. This collaboration expands on the strong relationship already established between Maui Jim and Red Bull Global Sports, further elevating…
Alessandro Alunni Bravi Appointed Chief Business Affairs Officer at McLaren Racing
McLaren Racing is pleased to announce that Alessandro Alunni Bravi will join McLaren Racing as its new Chief Business Affairs Officer, effective 1 February 2025. Reporting directly to CEO Zak Brown, Alessandro will be a key member of the McLaren…
Singapore Airlines Extends Title Sponsorship of Formula 1 Singapore Grand Prix for Four More Years
Singapore Airlines (SIA) has announced the renewal of its title sponsorship for the Formula 1 Singapore Grand Prix for another four years, reinforcing its enduring commitment to one of the most prestigious events on the Formula 1 calendar. This extension…
