Inside Formula 1: Business. Lifestyle. Power.
Ferrari partners with private jet firm VistaJet
Leading private jet charter provider VistaJet has partnered with Ferrari for the 2019 F1 season. The company is now the official supplier of private jet travel for the Ferrari team, helping to ensure they arrive for each race in optimal…
McLaren Group partners with Bahrain Merida Pro Cycling team
McLaren Group has announced today that it is to become a 50 per cent joint venture partner in Team Bahrain Merida, the UCI WorldTour team with a long-term vision to participate at the top level of the sport. The partnership…
Vietnam to host Formula 1 Grand Prix from 2020
Formula 1 and the City of Hanoi, Vietnam today announced that a Grand Prix will be held in the Vietnamese capital from April 2020. Click here to subscribe to our print edition! As the first new race to be announced under…
Rich Energy Announced as Haas F1 Team Title Partner
Rich Energy, the premium British energy drink brand, will become the title partner of the Haas F1 Team in a multi-year agreement beginning with the 2019 FIA Formula One World Championship. Click here to subscribe to our print edition! The partnership will…
Mercedes-AMG Petronas Motorsport partners with UNIFIN for Mexican Grand Prix
Mercedes-AMG Petronas Motorsport is delighted to welcome UNIFIN, the leading independent leasing company in Latin America, as an Official Race Partner of Mercedes-AMG Petronas Motorsport for the 2018-2020 Mexican Grands Prix. Click here to subscribe to our print edition! Over the…
Fanatec becomes F1 Official Supplier and Official Sponsor of Esports Series
Formula 1, the pinnacle of motorsport is pleased to welcome Fanatec, world leader in professional simulator hardware, as the Official Sponsor of the F1 Esports Series, as well as the Official Supplier of gaming racing steering wheels and pedals. The…
Peak Coolant & Antifreeze, BlueDEF Diesel Exhaust Fluid partner with Haas F1 Team
Old World Industries, the makers of PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment, has partnered with Haas F1 Team in the FIA Formula One World Championship. PEAK and BlueDEF will be featured on the nose of…
Aston Martin Red Bull Racing sign new Honda power unit deal
Horner confirms relationship for 2019 and 2020 ahead of French Grand Prix. Click here to subscribe to our print edition! Aston Martin Red Bull Racing Team Principal Christian Horner has hailed the new power unit deal with Honda Motor Co Ltd…
3D Systems becomes Promotional Partner of the Alfa Romeo Sauber F1 Team
3D Systems and Sauber Motorsport AG have expanded their collaboration by adding five ProX® 800 SLA 3D Printers to the company’s headquarters’ engineering facilities in Hinwil. 3D Systems also joins the Alfa Romeo Sauber F1 Team as a new Promotional…
Mercedes-AMG Petronas Motorsport partners with Hewlett Packard
Mercedes-AMG Petronas Motorsport is delighted to announce a new partnership with Hewlett Packard Enterprise (HPE) to enhance the team’s operational efficiency, car performance and overall technology capability. To begin the new partnership, HPE was welcomed into the team at the Canadian Grand…
McLaren signs sponsorship deal with FxPro
McLaren is pleased to announce a multi-year partnership with FxPro, the world’s number one online forex broker. Conceived in 2003, FxPro has grown exponentially and currently serves more than 610,000 clients from their HQ in the City of London. Click…
Eyetime becomes title sponsor of the Austrian Grand Prix
eyetime and Formula 1, the pinnacle of motorsport, is pleased to announce that it will be the new title sponsor for the 2018 Grosser Preis von Osterreich, which will take place at the Red Bull Ring in Spielberg from June…
