Inside Formula 1: Business. Lifestyle. Power.
DHL and Formula 1 extend their logistics partnership
DHL and Formula 1® are proud to announce the extension of their long-standing global partnership, which spans a number of decades. DHL thus remains the Official Logistics Partner of Formula 1® for further years and will continue to be responsible…
Pink BWT crash helmet design for Sebastian Vettel
Sebastian Vettel has teamed up with Aston Martin Cognizant Formula One Team’s long-term partner BWT and will compete in the 2021 season with a new pink BWT crash helmet design. Click here to subscribe to our print edition! BWT’s eye-catching pink…
IONOS becomes an official cloud services supplier to Haas F1 Team
IONOS, Europe’s leading web hosting and cloud provider, joins Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship as its ‘Official Cloud Partner’ – starting with pre-season testing at Bahrain International Circuit, March 12-14. Click here to subscribe…
Therabody and Red Bull Racing – a recovery agreement
In Formula One, speed is everything and that extends from the raw performance of the cars all the way to how quickly the Team’s world record-breaking pit crew can recover from intense track sessions and a demanding 23 race calendar.…
Marelli extends its partnership with Sauber Motorsport
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, is extending its successful partnership with automotive supplier Marelli. Click here to subscribe to our print edition! A brand with an extensive track…
Bremont becomes an official timekeeper for Williams Racing
Williams Racing is delighted to welcome Bremont as the team’s Official Timing and Watch Partner. Founded in 2002, Bremont craft beautifully engineered British watches, designed, manufactured and assembled in Oxfordshire. Click here to subscribe to our print edition! The partnership draws…
Zeiss becomes an official supplier to Williams Racing
ZEISS, a world leader in optics and optoelectronics and Williams Racing announced a new multi-year partnership, which sees ZEISS become an Official Supplier of the team ahead of the 2021 FIA Formula One World Championship. Click here to subscribe to our…
AkzoNobel and McLaren Racing extend their partnership
McLaren Racing today announced the extension of its long-term partnership with paint and coatings partner, AkzoNobel. Click here to subscribe to our print edition! Since 2008, McLaren and AkzoNobel’s partnership has created and developed advanced paint technology, not only contributing to…
B&R Industrial Automation and Williams Racing announce a new partnership
B&R Industrial Automation, a unit of ABB’s Robotics and Discrete Automation business and Williams Racing are delighted to announce a new technology and innovation partnership. B&R is a global leader and pioneer of factory automation solutions. Click here to subscribe to…
Giorgio Armani – a stylish partnership with Scuderia Ferrari
Scuderia Ferrari Mission Winnow will wear Giorgio Armani clothing for all its off-track activities, as the Maranello team signs a multi-year partnership with Giorgio Armani S.p.A. Click here to subscribe to our print edition! At official events, drivers Charles Leclerc and…
DAZN becomes official partner of Scuderia AlphaTauri
DAZN, the leading global sports streaming platform, has partnered with the Formula One team Scuderia AlphaTauri for the 2021 F1 season and signed Yuki Tsunoda as a brand ambassador in Japan. Click here to subscribe to our print edition! DAZN has…
1&1 partnered with Uralkali Haas F1 Team
1&1, a leading German telecommunications provider, will partner with Uralkali Haas F1 Team in the capacity of ‘Exclusive Telecommunications Partner’ starting with the 2021 FIA Formula 1 World Championship. 1&1’s dynamic new partnership with the team will see the company’s…
