Inside Formula 1: Business. Lifestyle. Power.
McLaren Racing to enter Extreme E in 2022
McLaren Racing to open a new motorsport chapter in 2022 by entering into Extreme E. The team to be operated by McLaren Racing using existing personnel from outside Formula 1 programme. Click here to subscribe to our print edition! McLaren Racing…
AM Solutions team up with Alfa Romeo Racing
AM Solutions, a brand of the Rösler Group and Alfa Romeo Racing ORLEN take another step forward in the realm of technological innovation. Click here to subscribe to our print edition! As part of the agreement to bolster the team’s post-processing…
BorgWarner and Alpine F1 Team announce a new partnership
BorgWarner and Alpine F1 Team are pleased to announce a new partnership that builds on the long-standing collaboration between BorgWarner and Renault Group. Click here to subscribe to our print edition! BorgWarner, who recently acquired Delphi Technologies, and Renault have worked…
PartyCasino and PartyPoker agree on a partnership with McLaren Racing
PartyCasino and PartyPoker brands to feature as team partners from the Monaco Grand Prix, starting this weekend. Click here to subscribe to our print edition! McLaren Racing has entered a new multi-year partnership with leading sports betting and entertainment group Entain,…
CYRUS Genève becomes an official watch partner to Haas F1 Team
Uralkali Haas F1 Team is pleased to welcome CYRUS Genève as its ‘Official Timekeeper & Watch Partner’ in a bold new partnership starting with the weekend’s prestigious Monaco Grand Prix, 20-23 May, – Round 5 of the 2021 FIA Formula…
Taittinger Champagne House partners with Haas F1 Team
Uralkali Haas F1 Team is pleased to announce a partnership with the famous Taittinger Champagne House, founded in 1734 in Reims, France. Click here to subscribe to our print edition! With Taittinger enjoying a truly worldwide presence, its products available in…
$SAUBER Fan Tokens are launched today by Chiliz
Alfa Romeo Racing ORLEN, in partnership with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform – has announced plans to launch a $SAUBER Fan Tokens to provide a new and exciting way to engage with…
Alteryx and McLaren Racing announce new partnership
McLaren Racing has today announced a new multi-year partnership with Alteryx, Inc., the analytics automation company that will become an official partner of the McLaren Formula 1 team, from this weekend’s Monaco Grand Prix. Click here to subscribe to our print…
Tezos joins Red Bull Racing as the official partner
Red Bull Racing Honda today confirms a new multi-year technical partnership with Tezos, the world’s most advanced blockchain, as the Team’s Official Blockchain Partner. Click here to subscribe to our print edition! The energy-efficient blockchain Tezos has been selected by the…
Cash App and Red Bull Racing sign a partnership agreement
Cash App, innovative personal finance, bitcoin and investment platform, and Red Bull Racing Honda are pleased to announce a new partnership as the Team’s official Financial Education Partner. Click here to subscribe to our print edition! The partnership, which includes branding…
TeamViewer debuts on Mercedes W12
TeamViewer debuts on branded Mercedes-AMG Petronas F1 cars, which were unveiled ahead of Monaco Grand Prix. Click here to subscribe to our print edition! The Mercedes F1 cars will hit the track at the iconic Formula 1 Grand Prix de Monaco…
Memento Group and Uralkali Haas F1 Team sign a licensing agreement
Uralkali Haas F1 Team has announced that it will continue its licensed partnership with The Memento Group in 2021. The partnership, which involves the official Formula One memorabilia website F1 Authentics, will bring fans of the sport closer to the…
