Inside Formula 1: Business. Lifestyle. Power.
Virtek and Alfa Romeo Racing join forces
Alfa Romeo Racing ORLEN will take a step forward in the field of composites as it announces a new partnership with Virtek. The Canadian company will provide advanced vision-based laser technologies and engineering services to assist with the composite assembly…
Alpine F1 Team confirms Fernando Alonso for 2022
Alpine F1 Team and Fernando Alonso re-confirm partnership for 2022 FIA Formula 1 World Championship. Fernando will race alongside Esteban Ocon for a second term following the Frenchman’s three-year deal confirmed earlier this season. Click here to subscribe to our print…
Honda celebrates the 50th race with the Red Bull Racing Team
Sunday’s Belgian Grand Prix will see Red Bull Racing and Honda celebrate their 50th race together. Honda’s Technical Director, Toyoharu Tanabe, gives us his thoughts below along with Christian Horner, Team Principal at Red Bull Racing. Click here to subscribe to…
2021 Japanese Grand Prix has been cancelled
Mobilityland Corporation (Suzuka City, Mie Prefecture) announces the cancellation of the 2021 Japanese Grand Prix (hereinafter “F1 Japanese Grand Prix”), which was previously scheduled to be held at Suzuka Circuit from October 8th (Fri.) to October 10th (Sun.) 2021. Click…
TikTok and Aston Martin F1 Team sign a partnership agreement
Aston Martin Cognizant Formula One Team has entered into a unique content-creation partnership with TikTok, who become the organisation’s Official Creator Partner. Click here to subscribe to our print edition! The TikTok logo will feature prominently on the team’s AMR21 car…
Home Deluxe partners with Haas F1 Team
Home Deluxe, a German online retailer, and Uralkali Haas F1 Team signed a partnership agreement today. Specializing in the online distribution of items for both the home and garden, Home Deluxe – which was founded in 2009 by entrepreneur Alexander…
Ferrari awarded by the FIA for their environmental credentials
Ferrari awarded the three stars of the FIA Environmental Accreditation Programme. The programme developed by the Fédération Internationale de l’Automobile aims at helping key players in the motorsport and automotive sector measure and enhance their environmental performance by means of…
PPG and Williams Racing extend their partnership
Williams Racing is pleased to announce that PPG, a leading global manufacturer of paints, coatings and speciality materials, will continue as the team’s long-standing Official Supplier. Click here to subscribe to our print edition! The partnership marks its 18th consecutive year,…
Amazon Web Services and Ferrari sign a partnership agreement
Amazon Web Services and Scuderia Ferrari Mission Winnow announced it has entered into a new technical and commercial partnership. Click here to subscribe to our print edition! For over 15 years, AWS has been the most popular cloud platform and has…
McLaren Racing and Tezos announce a multi-year partnership
McLaren Racing and Tezos to build an NFT fan experience platform on the energy-efficient blockchain network. Click here to subscribe to our print edition! McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner…
Haas F1 Team Says ‘Aloha’ to Maui Jim Sunglasses
Maui Jim sunglasses, the world’s fastest-growing premium eyewear company, has partnered with Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship with the innovative lifestyle brand now becoming the ‘Official Eyewear Partner’ of the American team. Click…
Best Water Technology to sponsor Austrian Grands Prix
Best Water Technology (BWT), one of the most important suppliers of water treatment systems worldwide, will be the Title Sponsor of Formula 1 BWT Grosser Preis von Steiermark 2021 and Formula 1 BWT Grosser Preis von Osterreich 2021 at the…
