Inside Formula 1: Business. Lifestyle. Power.
Ben Sulayem succeeds Jean Todt as the new FIA President
Ben Sulayem, a 60-year-old from the Arab Emirates and a former rally driver, was elected in Paris to the leadership of the International Automobile Federation with 61.62% of the votes against 36.62% of the British Graham Stoker, the right-hand man…
Kaspersky and Scuderia Ferrari renew their partnership
Scuderia Ferrari is pleased to announce that it has renewed a multi-year partnership agreement with Kaspersky, a world leader in the field of cyber security and data protection. The collaboration dates back to 2010 and was renewed in 2015, while…
Bell Helmets and Scuderia Ferrari sign a technical partnership agreement
Scuderia Ferrari Mission Winnow is pleased to announce it has reached a new multi-year agreement with Bell Helmets, a brand of the Racing Force Group which sees it become a Technical Partner of the Maranello team. Click here to subscribe to…
Kingspan and Mercedes-AMG Petronas F1 Team sign a partnership agreement
Kingspan, the global leader in advanced insulation and building envelope solutions, to chair a new Sustainability Working Group for the team. Ambitious carbon reduction objectives shared by Kingspan and Mercedes-AMG Petronas F1 Team. High performance, sustainability, teamwork and innovation are…
PKN Orlen and Alfa Romeo Racing extend their sponsorship agreement
Alfa Romeo Racing Orlen will continue one of the most distinctive relationships in the world of Formula One as the team and Polish giant PKN Orlen extend their title partnership, alongside Alfa Romeo, for a third consecutive year. Click here…
Robert Shwartzman set for Young Driver Test with Haas F1 Team
Robert Shwartzman, a member of the Ferrari Driver Academy and a two-time winner in the 2021 FIA Formula 2 Championship with the support of SMP Racing, will take the wheel of the Uralkali Haas F1 Team VF-21 at the end-of-season…
DataRobot and McLaren Racing announce a new partnership
McLaren Racing announced this week a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team, which will start at the inaugural Qatar Grand Prix. Click here to subscribe to our print edition!…
Ocean Bottle partners with Red Bull Racing
Ocean Bottle goes full throttle with Red Bull Racing Honda. With research indicating that the amount of plastic in our oceans will quadruple by 2030 and that over 75% of this pollution will come from uncollected plastic waste, reducing the…
QuintEvents and Formula 1 extend their corporate hospitality partnership
QuintEvents and Formula 1 have announced a multi-year extension to their official partnership, F1 Experiences, offering unique and exclusive fan package experiences and trackside hospitality. The successful F1 Experiences programme will continue with innovative offerings for fans, as crowds return…
stc confirmed as the title partner for the Saudi Arabian GP
The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the Formula 1 Saudi Arabian Grand Prix 2021 – is delighted to announce that Saudi Telecom Company (stc) will be the title partner of the first ever Formula 1 Saudi…
MindMaze and Alfa Romeo Racing expand their partnership
MindMaze and Alfa Romeo Racing ORLEN will continue their drive to build the future of brain technology and optimise human performance by taking their relationship to a new level ahead of this weekend’s United States Grand Prix and for the…
Medallia becomes the Official Feedback Partner for McLaren Racing
Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, and McLaren Racing today announced a partnership establishing the company as the Official Feedback Partner for the 2022 Formula 1 season. Click here to subscribe to our print edition!…
