Inside Formula 1: Business. Lifestyle. Power.
PKN Orlen and Alfa Romeo Racing extend their sponsorship agreement
Alfa Romeo Racing Orlen will continue one of the most distinctive relationships in the world of Formula One as the team and Polish giant PKN Orlen extend their title partnership, alongside Alfa Romeo, for a third consecutive year. Click here…
Robert Shwartzman set for Young Driver Test with Haas F1 Team
Robert Shwartzman, a member of the Ferrari Driver Academy and a two-time winner in the 2021 FIA Formula 2 Championship with the support of SMP Racing, will take the wheel of the Uralkali Haas F1 Team VF-21 at the end-of-season…
DataRobot and McLaren Racing announce a new partnership
McLaren Racing announced this week a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team, which will start at the inaugural Qatar Grand Prix. Click here to subscribe to our print edition!…
Ocean Bottle partners with Red Bull Racing
Ocean Bottle goes full throttle with Red Bull Racing Honda. With research indicating that the amount of plastic in our oceans will quadruple by 2030 and that over 75% of this pollution will come from uncollected plastic waste, reducing the…
QuintEvents and Formula 1 extend their corporate hospitality partnership
QuintEvents and Formula 1 have announced a multi-year extension to their official partnership, F1 Experiences, offering unique and exclusive fan package experiences and trackside hospitality. The successful F1 Experiences programme will continue with innovative offerings for fans, as crowds return…
stc confirmed as the title partner for the Saudi Arabian GP
The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the Formula 1 Saudi Arabian Grand Prix 2021 – is delighted to announce that Saudi Telecom Company (stc) will be the title partner of the first ever Formula 1 Saudi…
MindMaze and Alfa Romeo Racing expand their partnership
MindMaze and Alfa Romeo Racing ORLEN will continue their drive to build the future of brain technology and optimise human performance by taking their relationship to a new level ahead of this weekend’s United States Grand Prix and for the…
Medallia becomes the Official Feedback Partner for McLaren Racing
Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, and McLaren Racing today announced a partnership establishing the company as the Official Feedback Partner for the 2022 Formula 1 season. Click here to subscribe to our print edition!…
EasyPost and McLaren Racing announce a new partnership
Like McLaren Racing, EasyPost prides itself on being fast, flexible, reliable. McLaren Racing has today announced a new partnership with EasyPost, a technology leader that builds shipping solutions for e-commerce brands, fulfilment providers, and online marketplaces, which will see the…
Turning Japanese for Honda – Red Bull & AlphaTauri
Turning Japanese with one-off liveries celebrate race-winning alliance with power-unit supplier. Red Bull Racing and Scuderia AlphaTauri are set to race with special liveries on what should have been Honda’s home race weekend. Click here to subscribe to our print edition!…
Losail Circuit to host the Qatar Formula 1 Grand Prix
Losail International Circuit will hold its first ever Qatar Formula 1 Grand Prix on November 19-21, with the country set to host the 20th event of the 2021 season, as well as signing an additional 10-year deal to host F1…
Exor, LoveForm and Ferrari announce creative partnership
Exor N.V. (“Exor”), the leading diversified holding company controlled by the Agnelli family, and Ferrari N.V. (“Ferrari”) announce a long term, multi-year collaboration with Sir Jony Ive and Marc Newson at the creative collective LoveFrom. Click here to subscribe to our…
