Inside Formula 1: Business. Lifestyle. Power.
PokerStars and Red Bull Racing sign a sponsorship agreement
Red Bull Racing is delighted to announce a new, exclusive partnership with leading global online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season. Click here to subscribe to our print edition! The multi-year partnership, which features branding…
2022 Pirelli Motorsport presentation
For 2022 Pirelli reveals the three pillars behind the upcoming motorsport season: Formula 1, WRC and GT racing. Click here to subscribe to our print edition! Technology, sustainability and support for young talents are the three cornerstones of Pirelli’s 2022 motorsport…
Kappa and K-Way become official partners of the Alpine F1 Team
Alpine F1 Team is joining forces with Kappa and K-Way, two brands of the Italian group BasicNet, by announcing a major partnership for the coming seasons. Kappa becomes an Official Partner and will equip the drivers off-track, as well as…
Velas and Scuderia Ferrari sign a partnership agreement
Ferrari N.V. (NYSE/MTA: RACE) (“Ferrari” or the “Company”) is pleased to announce that, from next season, Scuderia Ferrari will be able to count on a new Premium Partner – Velas Network AG. Click here to subscribe to our print edition! Headquartered…
Scuderia Ferrari 1947-2022: 75 years of innovation
Enzo Ferrari first opened his small factory in Maranello in 1947. In the early post-war years, the mass car market was just about to break wide open, but he made a deliberate decision to go against the grain, pouring his…
Max Verstappen reflects on F1 title win with Helmut Marko
Max Verstappen sat down with Red Bull racing mentor Helmut Marko on the Sport und Talk TV show in Austria to reflect on his dramatic 2021 FIA Formula One World Championship victory and reveal what lies ahead following the breathtaking…
Banco Santander returns to Scuderia Ferrari
Banco Santander returns to Formula 1 as the new partner of Scuderia Ferrari, the sport’s most successful team. Over the term of the partnership, Santander will advise Scuderia Ferrari on its plans to become carbon neutral by 2030. Click here…
Arctic Wolf and Red Bull Racing form cybersecurity partnership
Arctic Wolf partners with the Red Bull Racing Honda F1 team to enhance world-class security operations at the racetrack and beyond. Click here to subscribe to our print edition! Arctic Wolf, a leader in security operations, announced a new global partnership…
Ben Sulayem succeeds Jean Todt as the new FIA President
Ben Sulayem, a 60-year-old from the Arab Emirates and a former rally driver, was elected in Paris to the leadership of the International Automobile Federation with 61.62% of the votes against 36.62% of the British Graham Stoker, the right-hand man…
Kaspersky and Scuderia Ferrari renew their partnership
Scuderia Ferrari is pleased to announce that it has renewed a multi-year partnership agreement with Kaspersky, a world leader in the field of cyber security and data protection. The collaboration dates back to 2010 and was renewed in 2015, while…
Bell Helmets and Scuderia Ferrari sign a technical partnership agreement
Scuderia Ferrari Mission Winnow is pleased to announce it has reached a new multi-year agreement with Bell Helmets, a brand of the Racing Force Group which sees it become a Technical Partner of the Maranello team. Click here to subscribe to…
Kingspan and Mercedes-AMG Petronas F1 Team sign a partnership agreement
Kingspan, the global leader in advanced insulation and building envelope solutions, to chair a new Sustainability Working Group for the team. Ambitious carbon reduction objectives shared by Kingspan and Mercedes-AMG Petronas F1 Team. High performance, sustainability, teamwork and innovation are…
