Inside Formula 1: Business. Lifestyle. Power.
WildBrain CPLG sign a brand partnership with Sauber Motorsport
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for the internationally renowned Swiss motorsport company, Sauber Motorsport AG. Click here to subscribe to…
Poly and Red Bull Racing sign a partnership agreement
Red Bull Racing announces its official headset and video conferencing hardware partner Poly for 2022 and beyond. Click here to subscribe to our print edition! While victory in Formula One often depends on the lightning-fast decisions made in the cockpit and…
CEVA Logistics partner with Scuderia Ferrari ahead of the 2022 F1 season
CEVA Logistics, part of the CMA CGM Group, announced today a new global, multi-year partnership with Ferrari to support its racing activities as an Official Logistics Partner. CEVA will also serve as a Team Partner of Scuderia Ferrari, the most…
That’s it and Williams Racing sign a partnership agreement
Williams Racing is pleased to announce a multi-year partnership with that’s it, a manufacturer of innovative hygiene products and technologies, as an official supplier. Click here to subscribe to our print edition! Based in Germany, that’s it has developed two coating…
PokerStars and Red Bull Racing sign a sponsorship agreement
Red Bull Racing is delighted to announce a new, exclusive partnership with leading global online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season. Click here to subscribe to our print edition! The multi-year partnership, which features branding…
2022 Pirelli Motorsport presentation
For 2022 Pirelli reveals the three pillars behind the upcoming motorsport season: Formula 1, WRC and GT racing. Click here to subscribe to our print edition! Technology, sustainability and support for young talents are the three cornerstones of Pirelli’s 2022 motorsport…
Kappa and K-Way become official partners of the Alpine F1 Team
Alpine F1 Team is joining forces with Kappa and K-Way, two brands of the Italian group BasicNet, by announcing a major partnership for the coming seasons. Kappa becomes an Official Partner and will equip the drivers off-track, as well as…
Velas and Scuderia Ferrari sign a partnership agreement
Ferrari N.V. (NYSE/MTA: RACE) (“Ferrari” or the “Company”) is pleased to announce that, from next season, Scuderia Ferrari will be able to count on a new Premium Partner – Velas Network AG. Click here to subscribe to our print edition! Headquartered…
Scuderia Ferrari 1947-2022: 75 years of innovation
Enzo Ferrari first opened his small factory in Maranello in 1947. In the early post-war years, the mass car market was just about to break wide open, but he made a deliberate decision to go against the grain, pouring his…
Max Verstappen reflects on F1 title win with Helmut Marko
Max Verstappen sat down with Red Bull racing mentor Helmut Marko on the Sport und Talk TV show in Austria to reflect on his dramatic 2021 FIA Formula One World Championship victory and reveal what lies ahead following the breathtaking…
Banco Santander returns to Scuderia Ferrari
Banco Santander returns to Formula 1 as the new partner of Scuderia Ferrari, the sport’s most successful team. Over the term of the partnership, Santander will advise Scuderia Ferrari on its plans to become carbon neutral by 2030. Click here…
Arctic Wolf and Red Bull Racing form cybersecurity partnership
Arctic Wolf partners with the Red Bull Racing Honda F1 team to enhance world-class security operations at the racetrack and beyond. Click here to subscribe to our print edition! Arctic Wolf, a leader in security operations, announced a new global partnership…
