Inside Formula 1: Business. Lifestyle. Power.
Oracle and Red Bull Racing sign a major sponsorship agreement
Oracle and Red Bull Racing have enhanced their partnership and are introducing a new Team name, Oracle Red Bull Racing, as well as the Team’s new car for the upcoming season, the RB18. Building on the success of last year’s…
Qualcomm and Ferrari announce a partnership agreement
Qualcomm Technologies, Inc. and Ferrari N.V. announced today a strategic technology collaboration aimed at helping accelerate the digital transformation of Ferrari. Qualcomm Technologies will serve as Ferrari’s systems solutions provider for its upcoming Ferrari road cars, as well as a…
Ravenol sign a partnership agreement with Scuderia AlphaTauri
Scuderia AlphaTauri is excited to announce a multi-year deal with Ravenol as an Official Lubricant Partner. Click here to subscribe to our print edition! German-based Ravensberger Schmierstoffvertrieb GmbH is well-known for developing high-performance products for the automotive sector and is an…
AkzoNobel and McLaren Racing extend their partnership
McLaren Racing today announced a multi-year extension to its long-standing partnership with paint and coatings partner AkzoNobel. In addition, the partnership will now expand to see AkzoNobel become a Sustainability Partner of McLaren Racing. Click here to subscribe to our print…
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Aramco and Aston Martin F1 Team announce a strategic partnership
Aramco and Aston Martin Cognizant Formula One™ Team today announced a long-term strategic partnership. The partnership will drive the development of highly efficient internal combustion engines, high-performance sustainable fuels, advanced lubricants and the deployment of non-metallic materials in vehicles. Click…
Tricorp Workwear sign a partnership agreement with Haas F1 Team
Tricorp Workwear is joining forces with Uralkali Haas F1 Team, by announcing a major partnership for the coming seasons. The company becomes an Official Partner and will equip the drivers off-track, as well as the technical and operational teams, with…
Hilton and McLaren Racing extend their partnership
Hilton and McLaren Racing announced yesterday a multi-year extension to their long-standing partnership, which has been in place since 2005. Click here to subscribe to our print edition! The relationship enables Hilton to provide unique experiences for its Honors members and…
Red Bull Racing names PPDS as the official Team Supplier
PPDS becomes Team Supplier for RBR, with Philips LED displays, digital signage, professional TVs and monitors providing connected communications and world-class hospitality experiences. Click here to subscribe to our print edition! PPDS, the exclusive global provider of Philips digital signage, LED…
WildBrain CPLG sign a brand partnership with Sauber Motorsport
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for the internationally renowned Swiss motorsport company, Sauber Motorsport AG. Click here to subscribe to…
Poly and Red Bull Racing sign a partnership agreement
Red Bull Racing announces its official headset and video conferencing hardware partner Poly for 2022 and beyond. Click here to subscribe to our print edition! While victory in Formula One often depends on the lightning-fast decisions made in the cockpit and…
CEVA Logistics partner with Scuderia Ferrari ahead of the 2022 F1 season
CEVA Logistics, part of the CMA CGM Group, announced today a new global, multi-year partnership with Ferrari to support its racing activities as an Official Logistics Partner. CEVA will also serve as a Team Partner of Scuderia Ferrari, the most…
That’s it and Williams Racing sign a partnership agreement
Williams Racing is pleased to announce a multi-year partnership with that’s it, a manufacturer of innovative hygiene products and technologies, as an official supplier. Click here to subscribe to our print edition! Based in Germany, that’s it has developed two coating…
