Inside Formula 1: Business. Lifestyle. Power.
Flex Box ans scuderia AlphaTauri announce a partnership agreement
Scuderia AlphaTauri is pleased to announce a new global partnership with Flex Box Ltd. The new AT03 will carry the coloured Flex Box logo on the front wing endplate, as well as on the nose throughout the entire Formula 1…
BWT and Alpine F1 Team announce a strategic partnership
BWT and Alpine F1 Team have signed a strategic, long-term partnership, which will see the Austrian water treatment supplier become the title partner of Alpine F1 Team from 2022. The French team will become known as BWT Alpine F1 Team…
Crypto.com and Miami Grand Prix sign a sponsorship agreement
The new nine-year deal was announced with the world’s fastest-growing cryptocurrency platform, with the race to be officially called the Formula 1 Crypto.com Miami Grand Prix. Click here to subscribe to our print edition! Also revealed today is The Crypto.com Terrace…
Palantir and Ferrari renew their partnership
Ferrari is pleased to announce the renewal of its partnership with Palantir Technologies, a world leader in the development of analytics platforms working with complex and sensitive data. Palantir now becomes a Scuderia Ferrari Team Partner. Click here to subscribe to…
Oracle and Red Bull Racing sign a major sponsorship agreement
Oracle and Red Bull Racing have enhanced their partnership and are introducing a new Team name, Oracle Red Bull Racing, as well as the Team’s new car for the upcoming season, the RB18. Building on the success of last year’s…
Qualcomm and Ferrari announce a partnership agreement
Qualcomm Technologies, Inc. and Ferrari N.V. announced today a strategic technology collaboration aimed at helping accelerate the digital transformation of Ferrari. Qualcomm Technologies will serve as Ferrari’s systems solutions provider for its upcoming Ferrari road cars, as well as a…
Ravenol sign a partnership agreement with Scuderia AlphaTauri
Scuderia AlphaTauri is excited to announce a multi-year deal with Ravenol as an Official Lubricant Partner. Click here to subscribe to our print edition! German-based Ravensberger Schmierstoffvertrieb GmbH is well-known for developing high-performance products for the automotive sector and is an…
AkzoNobel and McLaren Racing extend their partnership
McLaren Racing today announced a multi-year extension to its long-standing partnership with paint and coatings partner AkzoNobel. In addition, the partnership will now expand to see AkzoNobel become a Sustainability Partner of McLaren Racing. Click here to subscribe to our print…
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Aramco and Aston Martin F1 Team announce a strategic partnership
Aramco and Aston Martin Cognizant Formula One™ Team today announced a long-term strategic partnership. The partnership will drive the development of highly efficient internal combustion engines, high-performance sustainable fuels, advanced lubricants and the deployment of non-metallic materials in vehicles. Click…
Tricorp Workwear sign a partnership agreement with Haas F1 Team
Tricorp Workwear is joining forces with Uralkali Haas F1 Team, by announcing a major partnership for the coming seasons. The company becomes an Official Partner and will equip the drivers off-track, as well as the technical and operational teams, with…
Hilton and McLaren Racing extend their partnership
Hilton and McLaren Racing announced yesterday a multi-year extension to their long-standing partnership, which has been in place since 2005. Click here to subscribe to our print edition! The relationship enables Hilton to provide unique experiences for its Honors members and…
Red Bull Racing names PPDS as the official Team Supplier
PPDS becomes Team Supplier for RBR, with Philips LED displays, digital signage, professional TVs and monitors providing connected communications and world-class hospitality experiences. Click here to subscribe to our print edition! PPDS, the exclusive global provider of Philips digital signage, LED…
