Inside Formula 1: Business. Lifestyle. Power.
Salesforce becomes a Global Formula 1 partner
Formula 1 is pleased to announce that Salesforce, the global leader in customer relationship management (CRM), will join as a Global Partner to power and grow fan engagement for the most prestigious motor racing competition. In addition, Formula 1 will…
Las Vegas to host Formula 1 night race in 2023
Formula 1 and the Las Vegas Convention and Visitors Authority (LVCVA) are happy to announce that the Las Vegas Grand Prix will join the FIA Formula One World Championship from 2023. Click here to subscribe to our print edition! The race…
BMC Switzerland and Red Bull Racing join forces
Oracle Red Bull Racing is pleased to announce premium bike brand BMC Switzerland is to join the charge as an Official Partner of the Team. Click here to subscribe to our print edition! The multi-year agreement deepens an existing technical collaboration…
Akkodis and Mercedes-AMG F1 Team announce a new partnersip
The Mercedes-AMG Petronas F1 Team is delighted to announce a partnership with Akkodis, who join as Official Team Partner ahead of the 2022 Formula One season. Akkodis is the newly combined powerhouse of AKKA & Modis, bringing together the expertise…
MSC Cruises and Formula 1 announce a global partnership
Formula 1 is delighted to welcome MSC Cruises, as a Global Partner for the upcoming 2022 season. The multi-year deal, which began at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022, will see Swiss-based company, one of the world’s…
Tata Communications and Formula 1 announce multi-year strategic collaboration
Formula 1 and Tata Communications are delighted to announce a multi-year strategic collaboration, with the company returning to the sport as the Official Broadcast Connectivity Provider of Formula 1, to deliver and enhance a world-class, technologically advanced experience for fans…
VistaJet and Scuderia Ferrari extend their partnership
Ahead of the first race in Bahrain, VistaJet announces the fourth year as Scuderia Ferrari’s partner, helping the team to enjoy a safe and seamless flying experience as they travel around the world to compete in the 2022 Formula One…
Google and McLaren Racing announce a multi-year partnership
McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. Click here to subscribe to our print edition! The partnership will…
Riva Yachts and Scuderia Ferrari renew their partnership
Riva Yachts renews its partnership with Scuderia Ferrari, joining forces in the name of Italy and a passion for excellence to engage and exhilarate millions of fans. Riva is the Official Sponsor of Scuderia Ferrari in the Formula 1 World…
Nocs partners with Alfa Romeo F1 Team
Alfa Romeo F1 Team ORLEN will listen to the sweet sound of power units with the audio products of Nocs, the team’s new official partner. The Swedish audio equipment producer joins Alfa Romeo F1 Team ORLEN to provide it with…
Lenovo and Formula 1 sign a partnership agreement
Formula 1 has announced Lenovo as an Official Partner ahead of the upcoming 2022 season. The multi-year deal will see Lenovo’s cutting-edge technology used across Formula 1’s operations as it continues to bring the highest level of racing and entertainment…
Singha Corporation and Alfa Romeo F1 Team extend their partnership
Alfa Romeo F1 Team ORLEN and Singha Corporation are extending their long-term partnership for a fourth consecutive year, as the two companies announced a deal for the 2022 season. Click here to subscribe to our print edition! A subsidiary of Boon…
