Inside Formula 1: Business. Lifestyle. Power.
Hyvia and Alpine F1 Team partner for the French Grand Prix to promote smart & sustainable mobility
HYVIA is the official partner of BWT Alpine F1 Team 2022 at the Formula 1 Grand Prix de France. From July 22 to 24, on the Circuit Paul Ricard in Le Castellet, the Alpine A522 will proudly display the logo…
Yahoo and Alpine F1 Team extend their partnership
BWT Alpine F1 Team and Yahoo are delighted to confirm a strategic partnership, which will see Yahoo continue as a valued technical partner. The distinctive Yahoo logo will appear on the BWT Alpine F1 Team A522 cars, bringing its global…
K-Swiss and McLaren Racing announce a multi-year partnership
McLaren Racing announced a new multi-year partnership with Los Angeles-based heritage footwear brand, K-Swiss, as an Official Partner of the McLaren Formula 1 Team from 2023. Click here to subscribe to our print edition! K-Swiss has nearly 60 years of heritage…
FVP Trade and Alpine F1 Team sign a partnership agreement
BWT Alpine F1 Team today announces a new partnership with FVP Trade, an award-winning financial services provider specialising in Forex and CFD trading. Click here to subscribe to our print edition! FVP is a globally regulated CFD broker that provides transparent…
Hugo Boss and Aston Martin F1 Team sign a partnership agreement
Aston Martin has announced that German brand Hugo Boss will supply formal apparel for the Formula One team’s drivers and a range of race and travel wear for the entire team from the start of the 2023 season. Click here…
SenseTime partners with Alfa Romeo F1 Team
SenseTime, a leading global artificial intelligence (AI) software company and Alfa Romeo F1 Team ORLEN announce a new technology partnership. SenseTime and Alfa Romeo F1 Team ORLEN are exploring various ways to integrate AI technologies with the motorsport racing industry.…
Ferrari Trento and Formula 1 extend their partnership until 2025
Ferrari Trento will be the Official Toast of Formula 1 until the end of the 2025 season. The achievements from this partnership for both parties have led to an extension from three to five years; just a year and a…
Buzz Group and Scuderia AlphaTauri announce a multi-year partnership
Buzz Group and Scuderia AlphaTauri are pleased to announce an ambitious multi-year partnership focused on accelerating sustainable development initiatives and supporting young driver development. Click here to subscribe to our print edition! Buzz Group maintains a deep-rooted passion for motorsports, technological…
Godman Sachs and McLaren Racing announce a multi-year partnership
McLaren Racing yesterday announced Goldman Sachs Group Inc, the global financial institution, as an Official Partner of the McLaren Formula 1 team for the 2022 season and beyond. Click here to subscribe to our print edition! The multi-year partnership brings together…
ASSOS of Switzerland and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN announced a new deal linking it with the high-precision cycling equipment supplier, ASSOS of Switzerland. The partnership, which is powered by a shared commitment to precision engineering and the advancement of technology-driven equipment, will join…
VMware and McLaren F1 Team sign a partnership agreement
McLaren Racing today announced a new multi-year partnership with VMware, a leading provider of multi-cloud services for all apps, as an Official Partner of the McLaren Formula 1 Team. Click here to subscribe to our print edition! The technology-driven partnership connects…
Formula 1 expanded its strategic partnership with Workday
Formula 1 is delighted to announce the renewal and expansion of its strategic partnership with Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources. Click here to subscribe to our print edition! The multi-year extension will…
