Inside Formula 1: Business. Lifestyle. Power.
Bitdefender and Scuderia Ferrari sign a partnership agreement
Bitdefender is excited to announce its multi-year partnership with Scuderia Ferrari, the Formula One racing division of Ferrari. This partnership brings two powerhouses of their respective industries together. Click here to subscribe to our print edition! Bitdefender on the racing track…
Mercedes-AMG F1 and PETRONAS renew their title partnership
The Mercedes-AMG PETRONAS F1 Team is delighted to announce today the renewal of the Title and Technical Partnership between the team and progressive energy group PETRONAS from the 2026 season onwards. Not only will this renewal power the partnership towards…
Jack Daniel’s and McLaren Racing announce a new partnership
McLaren Racing this week announced a new multi-year partnership with Jack Daniel’s Tennessee Whiskey as an Official Partner of the McLaren Formula 1 Team from 2023. Click here to subscribe to our print edition! The drink has over 155 years of…
Castore and Red Bull Racing sign a partnership agreement
Castore and Red Bull Racing to partner starting in the 2023 season, taking their team wear to the next level of performance. Click here to subscribe to our print edition! At Oracle Red Bull Racing, pushing the boundaries is built into…
Blenders Eyewear sign a partnership agreement with the Red Bull Racing Team
Oracle Red Bull Racing and Blenders Eyewear, a part of the Safilo Group, one of the eyewear industry’s key players, announced an exciting new partnership. Officially kicking off at the Pirelli Gran Premio D’Italia in Monza, Italy and running through…
Zoom Video Communications partner with Red Bull Racing
Zoom Video Communications is the official unified communications provider for Oracle Red Bull Racing; Zoom Team Chat, Zoom Events, and Zoom Meetings will power key communications and experiences for the Formula 1 team on and off the track. Click here…
Hantec Markets and Haas F1 Team sign a partnership agreement
Haas F1 Team is pleased to announce a new partnership with Hantec Markets ahead of this weekend’s Belgian Grand Prix – Round 14 of the 2022 FIA Formula 1 World Championship. Click here to subscribe to our print edition! Hantec Markets…
Honda Racing Corporation extends power unit support to Red Bull until 2025
Following discussions between Red Bull and Honda, it has been agreed by both parties that Honda Racing Corporation (HRC), the Honda subsidiary that runs its racing activities, will continue to provide technical support for Red Bull Powertrains (RBPT) relating to…
Fernando Alonso to join Aston Martin F1 Team from 2023
Aston Martin Aramco Cognizant Formula One Team is delighted to confirm that Fernando Alonso will join the team in 2023 on a multi-year contract. Click here to subscribe to our print edition! The whole company is very excited to bring Fernando’s…
Fastly and Mercedes-AMG Petronas F1 Team join forces to drive digital performance
Fastly and the Mercedes-AMG Petronas F1 Team announced that the world’s fastest global edge cloud platform is now an official global sponsor of the eight-time F1 world champions. The long-term partnership reflects the companies’ shared commitment to experiences that are…
Lapierre X Alpine F1 Team collaboration
Lapierre, a brand involved at the highest level of world cycling, and Alpine are pleased to announce today their new collaboration; an exclusive three-year partnership. Lapierre is joining forces with Alpine, the iconic French manufacturer of racing and sports cars,…
Accor and Alpine F1 Team partner for the French Grand Prix
Accor is one of the world’s leading hospitality companies with over 5,300 hotels in 110 countries and across over 40 hotel brands, including Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis. ALL is Accor’s lifestyle loyalty program that provides meaningful experiences…
