Inside Formula 1: Business. Lifestyle. Power.
Headwear company New Era partners with Red Bull Racing
Oracle Red Bull Racing is joining forces with the globally renowned sports and lifestyle brand New Era to create new ranges of Team headwear that uniquely fuse performance and style. Click here to subscribe to our print edition! Originating from New…
Daniel Ricciardo joins Red Bull Racing as third driver
Oracle Red Bull Racing today confirms Daniel Ricciardo will return home and rejoin the Team as the third driver for 2023. Daniel will bring a wealth of experience and character to assist the Team with testing, Sim work, and commercial…
HCL Software becomes a new Ferrari partner
HCL Software, a global leader in enterprise software solutions, announced a multi-year partnership with legendary Formula One team Scuderia Ferrari today. The deal with Ferrari S.p.A. sees the company become a strategic partner to the historic racing team, focusing on…
Haas F1 Team and Palm Angels announce new partnership for 2023
Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, announced a new partnership with Palm Angels, the iconic Italian brand founded by Creative Director Francesco Ragazzi. Click here to subscribe to our print edition! Ahead…
Einhell and Mercedes-AMG F1 Team sign a partnership agreement
The Mercedes-AMG F1 Team is delighted to announce Einhell, a leading manufacturer of state-of-the-art cordless power tools and garden equipment, as its ‘Official Tool Expert’ in a new and exciting partnership. Click here to subscribe to our print edition! Einhell will…
FTX partnership is suspended by Mercedes-AMG Petronas F1 Team
On Friday, the Mercedes-AMG Formula One team said they had suspended the FTX partnership agreement with the troubled cryptocurrency exchange ahead of the season’s penultimate race in Brazil. Click here to subscribe to our print edition! FTX, one of the world’s…
XP and Aston Martin F1 Team announce a partnership agreement
Aston Martin Formula One Team (AMF1) is delighted to announce the commencement of a new partnership with Brazilian investment management company XP. Click here to subscribe to our print edition! The multi-year partnership was announced on the eve of the 2022…
OpenSea and Haas F1 Team sign a partnership agreement
Haas F1 Team, the only American-owned team, competing in the FIA Formula 1 World Championship, is pleased to announce a collaboration with OpenSea – the leading peer-to-peer marketplace for non-fungible tokens (NFTs). Click here to subscribe to our print edition! As…
Audi selects Sauber to enter Formula 1 in 2026
Audi has selected Sauber as a strategic partner for the project and plans to acquire a stake in the Sauber Group. The partnership will see the traditional Swiss racing team competing as the Audi factory team from 2026 onwards, using…
MoneyGram and Haas F1 Team announce a title sponsorship from 2023
Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, and MoneyGram International, Inc., a global leader in the evolution of digital P2P payments, today announced that MoneyGram will become the new title sponsor of…
Carl Friedrik and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri is delighted to announce Carl Friedrik, a leather & travel goods brand founded in 2012 by Swedish brothers Niklas and Mattis Oppermannas, as the Official Luggage Supplier of the team. Click here to subscribe to our print edition! The…
Red Bull Racing welcome Sparco as Technical Racewear Supplier
Oracle Red Bull Racing is pleased to announce that legendary racewear manufacturer Sparco is to join the Team as a supplier of Technical Racewear, providing Formula One World Champion Max Verstappen, multiple Grand Prix winner Sergio Pérez and Oracle Red…
