Inside Formula 1: Business. Lifestyle. Power.
Gulf Oil International and Williams Racing announce multi-year partnership
Williams Racing is excited to announce a long-term partnership with Gulf Oil International, one of the world’s biggest oil and lubricant companies. Click here to subscribe to our print edition! Gulf’s partnership with Williams Racing is another big deal for the…
Ford returns to Formula 1 with Red Bull Racing from 2026
After more than two decades, Ford returns to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long-term strategic technology partnership to develop the next-generation hybrid power unit to be used starting in the 2026…
Rokt partners with Red Bull Racing
Rokt, the world leader in e-commerce technology, is announcing a new partnership with Oracle Red Bull Racing, the best Formula One team and winner of both the Constructors and Drivers Championships last year. Click here to subscribe to our print edition!…
PKN Orlen and Scuderia AlphaTauri sign a partnership agreement
Ahead of the 2023 season, Scuderia AlphaTauri is excited to announce a multi-year partnership with PKN ORLEN, one of the largest oil and gas companies in Central Europe. Like Formula 1, ORLEN is a global brand operating in around 100…
KICK and Alfa Romeo F1 Team sign a partnership agreeement
Alfa Romeo F1 Team Stake will make a big splash in the streaming world when it starts a significant partnership with KICK, an innovative and community-driven live streaming platform built for and aimed at a global audience. Click here to subscribe…
Launch of the Alfa Romeo F1 Team Stake follows record-breaking title collaboration
Alfa Romeo F1 Team Stake will have a new look in 2023 after announcing a record-breaking new title partnership with one of the world’s biggest entertainment and lifestyle brands, Stake. Under the Stake umbrella brand, many different types of businesses…
Solera partners with Mercedes-AMG Petronas Formula One Team
Solera, the world’s leader in vehicle lifecycle management, and the Mercedes-AMG Petronas Formula One Team just announced a new partnership that will last for several years. This partnership shows how both companies want to push automotive innovation forward. Click here…
Harman Automotive and Scuderia Ferrari sign a partnership agreement
This marketing partnership will highlight the thrill of the drive as Harman Automotive becomes the exclusive in-cabin experience team partner for Scuderia Ferrari. Click here to subscribe to our print edition! Harman, an automotive electronics technology company and subsidiary of Samsung…
Genesys signs a partnership agreement with Scuderia Ferrari
Scuderia Ferrari is pleased to announce the arrival of a new team partner with the signing of a multi-year agreement with Genesys. The company, which has offices in over 50 countries, is the world leader in the field of customer…
Aston Martin scraps top driver status for 2023 season
Aston Martin has vowed that they no longer need a no.1 driver. This follows the well-publicised altercations between Lance Stroll and veteran team-mate Sebastian Vettel this year. Team principal Mike Krack is prepared to manage the working relationship between Stroll…
Fred Vasseur joins Scuderia Ferrari as Team Principal
Ferrari has appointed Fred Vasseur as Team Principal, with the Alfa Romeo boss and Sauber Motorsport CEO replacing Mattia Binotto from January 2023. Binotto, who joined Ferrari as an engine engineer in 1995 before rising to take the helm of…
Andreas Seidl becomes Sauber Group’s Chief Executive Officer
Sauber Group and Alfa Romeo are delighted to announce the appointment of Andreas Seidl as its new Chief Executive Officer. Seidl will start in his new role in January 2023 and will be tasked with continuing the growth of the…
