Inside Formula 1: Business. Lifestyle. Power.
Qatar Airways becomes the Official Airline of Formula 1
Qatar Airways, the World’s Best Airline, is now the Global Partner and Official Airline of Formula 1(F1), the pinnacle of motorsport and the world’s most technologically-advanced racing series. The airline and F1 will be partners through the 2027 season, bringing…
VistaJet and Scuderia Ferrari expand their partnership
VistaJet and Scuderia Ferrari have renewed their partnership ahead of the 2023 Formula One season. As Ferrari returns to the World Endurance Championship after 50 years, VistaJet unveils a new partnership with Ferrari in its Hypercar Programme. All Ferrari drivers…
TravisMathew and Haas F1 Team sign a partnership agreement
Haas F1 Team is pleased to announce a new partnership with the California-based, premium lifestyle performance apparel brand, TravisMathew as the American F1 team’s new ‘Official Travel Kit and Luggage Supplier’ – starting with the 2023 FIA Formula 1 World…
Convergent Science and Red Bull Powertrains sign an agreement to design their 2026 power unit
Red Bull Powertrains has joined forces with innovative computational fluid dynamics company Convergent Science, utilising the firm’s industry-leading CONVERGE CFD software to design its 2026 Formula One power unit. Click here to subscribe to our print edition! In 2021, Red Bull…
Kick Out Plastic and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team Stake is taking another step towards a more sustainable future as the team announces a partnership with Kick Out Plastic, a global initiative seeking to promote positive changes in behaviour and choices to improve our planet’s…
Heineken announces Max Verstappen as new global 0.0 ambassador and a new partnership with Red Bull Racing
Heineken is delighted to partner with Red Bull Racing driver and Dutch global F1 superstar Max Verstappen ahead of what promises to be yet another exceptional racing season. Click here to subscribe to our print edition! Verstappen will be an official…
Chipotle Mexican Grill and Haas F1 Team announce a new partnership
Haas F1 Team announced a new partnership with Chipotle Mexican Grill (NYSE: CMG) ahead of the 2023 FIA Formula 1 World Championship. Click here to subscribe to our print edition! The Chipotle Mexican Grill logo will feature on both the nose…
Ecowatt and Alpine F1 Team sign a partnership agreement
Alpine F1 Team is proud to announce a multi-year strategic partnership with Ecowatt, an investment company developing renewable energy assets and funding social impact projects. Click here to subscribe to our print edition! The Ecowatt brand identity will be visible on…
G42 and Mercedes-AMG F1 Team sign a partnership agreement
G42, the leading UAE-based artificial intelligence (AI) and cloud computing technology company and the Mercedes-AMG PETRONAS F1 Team have announced a multi-year partnership to unleash the full potential of artificial intelligence. Click here to subscribe to our print edition! G42 and…
Built For Athletes and Red Bull Racing sign a partnership agreement
Premium fitness brand, Built For Athletes has today announced its partnership with the 2022 record-breaking Formula One champions, Oracle Red Bull Racing, for the 2023 and 2024 seasons. Click here to subscribe to our print edition! The British brand, which specialises…
Qualcomm and Mercedes-AMG Petronas F1 Team sign a partnership agreement
Qualcomm Technologies, Inc. and the Mercedes-AMG PETRONAS F1 Team announced a multi-year agreement featuring the Snapdragon brand. Click here to subscribe to our print edition! The strategic collaboration will leverage the power of the Snapdragon® platform to create unique fan experiences,…
Ecopol anounces a multi-year partnership with Scuderia Ferrari
Ecopol is pleased to announce a multi-year partnership with Scuderia Ferrari and Ferrari Hypercar ahead of the 2023 Formula 1 season. It is an innovative producer of the water-soluble and biodegradable film mainly used in the home care industry, enhancing…
