Inside Formula 1: Business. Lifestyle. Power.
Workday and McLaren Racing sign a multi-year partnership agreement
Workday and McLaren Racing sign a partnership agreement. Today, McLaren Racing announced a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources, as an Official Partner of the McLaren Formula 1 Team from 2023.…
McLaren Racing and Salesforce sign a multi-year partnership
Today, McLaren Racing announced that it will partner with Salesforce, the global customer relationship management (CRM) leader, as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping…
Hard Rock announced as presenting partner for Las Vegas Grand Prix
Hard Rock will offer new seating options for race attendees in front of The Mirage Hotel & Casino, which the brand acquired in December. Click here to subscribe to our print edition! Las Vegas Grand Prix, Inc. announced today that Hard…
Saudia and Aston Martin F1 Team sign a sponsorship agreement
Saudia, the national flag carrier of Saudi Arabia, has been named the Official Global Airline Partner of the Aston Martin Aramco Cognizant Formula One Team (AMF1) for the 2023 season. Click here to subscribe to our print edition! Saudia connects guests…
Basso Bikes and Scuderia AlphaTauri sign a partneship agreement
Scuderia AlphaTauri is pleased to announce that Basso Bikes is joining the team as its Official Bike Supplier. Click here to subscribe to our print edition! The company, led by Alcide Basso, has been making bikes in Vicenza, Italy, since 1977…
Everdome and Alfa Romeo F1 Team extend their partnership agreement
Alfa Romeo F1 Team Stake will continue to build its presence in the metaverse as the team extends its partnership with Everdome. Through the collaboration with the hyper-realistic metaverse platform, Alfa Romeo F1 Team Stake will provide a new digital…
Canel’s and Alpine F1 Team announce multi-year partnership
BWT Alpine F1 Team is delighted to announce a multi-year partnership with Mexican confectionary firm Canel’s. Building on a relationship that started over seven years ago, Canel’s will remain a loyal Confectionary Partner for the forthcoming seasons. Click here to subscribe…
Jumeirah Hotels & Resorts announces partnership with Williams Racing
Jumeirah Hotels & Resorts today announced its new partnership with Williams Racing ahead of the 2023 FIA Formula One World Championship that kicks off this weekend in Bahrain. Click here to subscribe to our print edition! As part of Jumeirah Hotels…
Diagnostix and Alfa Romeo F1 Team announce a partnership for the 2023 season
Alfa Romeo F1 Team Stake will bring cutting-edge technologies to the pinnacle of motorsport as the team announces a partnership with leading medtech company, Diagnostix. Click here to subscribe to our print edition! Founded in 2019, Diagnostix is a primary medtech…
Velocity Black and Aston Martin F1 Team sign announce a new lifestyle partnership
Aston Martin Formula One Team (AMF1) is delighted to announce Velocity Black as its new Official Luxury Lifestyle Partner. Click here to subscribe to our print edition! Founded in 2014, Velocity Black is a digital members’ club and luxury concierge that…
VGW and Ferrari sign a partnership agreement
Ferrari N.V. (NYSE/EXM: RACE) (“Ferrari”) announces that Ferrari S.p.A., its wholly-owned Italian subsidiary, has signed a multi-year partnership agreement with Virtual Gaming Worlds (VGW), a global technology Company that specializes in the creation of cutting-edge online social games. Click here…
ZCG and Scuderia Ferrari announce a partnership agreement
Z Capital Group, L.L.C. (ZCG) announced it has signed as a Team Partner to Scuderia Ferrari for the 2023 season. Through this partnership, ZCG’s logo will appear on the SF-23 livery starting at the Bahrain Grand Prix, the first round…
