Inside Formula 1: Business. Lifestyle. Power.
Sui joins Red Bull Racing as Official Blockchain Partner
Oracle Red Bull Racing is taking its connection with fans worldwide to the next level by announcing that the Team has entered a multi-year partnership with innovative software company Mysten Labs to build on Sui, which will become the Team’s Official Blockchain…
Heineken and Formula 1 extend their global pertnership deal
Formula 1 has today announced the extension of its Global Partnership with Heineken following seven years of successful collaboration between the two global brands. Click here to subscribe to our print edition! Since 2016, Heineken has played a vital role in…
MGM Resorts International and Haas F1 Team sign a partnership agreement
MoneyGram Haas F1 Team is delighted to announce a new partnership with MGM Resorts International, the global entertainment company’s first collaboration with a Formula 1 team. Click here to subscribe to our print edition! The partnership will see MGM Resorts International…
Aioka and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team Stake will add to the range of unique experiences offered to their guests alongside events of the 2023 Formula One season, as the team names Aioka its Global Concierge Supplier. Click here to subscribe to our print…
2023 Formula 1 Monaco Grand Prix highlights
Max Verstappen kept Red Bull’s 2023 winning record intact by overcoming a rain shower – and the chaos that ensued – in the closing stages of the 2023 Formula 1 Monaco Grand Prix, leading home Aston Martin rival Fernando…
Deloitte and McLaren Racing announce a multi-year partnership extension
McLaren Racing announced a multi-year extension to its partnership with Deloitte, continuing as the Official Transformation Partner of the McLaren Formula 1 Team from the 2023 season. Click here to subscribe to our print edition! Since 2020, Deloitte and McLaren have…
Honda to supply power units to the Aston Martin F1 Team starting the 2026 season
As 2026 F1 regulations will boost electrical power by three times, Honda enters F1 with a new partner. Honda will hone its e-motor and battery technologies through new F1 challenges and feed them back to mass production. Click here to subscribe…
Amber Lounge: The world’s most exclusive Grand Prix afterparty returns to Monaco, bigger and better than ever!
Amber Lounge, the Monaco Grand Prix’s legendary afterparty event, is back with three party nights on Friday, May 26th, Saturday, May 27th and Sunday, May 28th. Click here to subscribe to our print edition! The weekend starts onboard the Amber Lounge…
Mercedes-AMG Petronas F1 Team targets over 60% emissions reduction
The Team, PETRONAS and their logistics partners are working together to deliver the aspiration of a fully bio-fueled European season following a successful trial in 2022 which saw an emissions reduction of 89% in CO2 freight. Click here to subscribe to…
PATRÓN Tequila joins Red Bull Racing as the official spirts partner
PATRÓN Tequila is revving up its presence in Formula One in a big way, announcing today its official partnership with the No. 1 racing Team on the circuit. The relationship comes as Bacardi, one of the world’s leading super-premium spirits…
Banco Master announce a new partnership with the Aston Martin F1 Team
The Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) is pleased to announce a new partnership with Banco Master, which becomes the team’s official Brazilian Banking Partner. Click here to subscribe to our print edition! Headquartered in Sao Paulo, Brazil,…
DXC Technology announces partnership with Scuderia Ferrari
DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services company, today announced it has signed a multi-year agreement with Scuderia Ferrari, the racing division of Ferrari N.V. (NYSE/EXM: RACE), including a commitment to engineering the latest in automotive…
