Inside Formula 1: Business. Lifestyle. Power.
ServiceNow and Aston Martin F1 Team announce a partnership agreement
Aston Martin F1 Team has announced ServiceNow, the leading digital workflow company making the world work better for everyone, as the team’s Official Intelligent Platform Partner. Click here to subscribe to our print edition! As the ‘team behind the team’, ServiceNow…
Early Contenders to Win the Las Vegas Grand Prix
It may only be the penultimate race of the F1 season, but the Las Vegas Grand Prix might be the most anticipated race of the season. The city of Las Vegas is pulling out all the stops, including a temporary…
American Express and Formula 1 sign a multi-year partnership
Today, American Express and Formula 1 announced a multi-year regional partnership that will make American Express the Official Payments Partner of F1 in the Americas, with races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal. American Express…
Pedal Mafia and Aston Martin F1 Team sign a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) joins Pedal Mafia to pursue the world’s fastest cycling kit with a new Technical Collaboration performance collection. Click here to subscribe to our print edition! Headquartered in Perth, Western Australia, Pedal Mafia…
Pirelli and Formula 1 extend their partnership until 2027
Pirelli and Formula 1 have extended their partnership after Formula 1, and the FIA (Fédération Internationale de l’Automobile) accepted the Italian tyre firm’s offer for the three years from 2025 to 2027. There is also the additional option from the…
Fix Network and Alfa Romeo F1 Team annouce a new partnership
Alfa Romeo F1 Team Stake will expand its presence into the automotive sector as it unveils a new partnership with Fix Network, the global leader in the automotive aftermarket industry. The partnership will open up new avenues for Fix Network…
Volcan de mi Tierra Tequila named as a partner for the Las Vegas Grand Prix
Volcan de mi Tierra, a renowned name in the world of premium spirits, is thrilled to announce an exciting partnership with the Formula 1 Las Vegas Grand Prix, taking place November 16-18, 2023. Click here to subscribe to our print edition!…
Ferrari and Puma renew their partnership
Ferrari and PUMA, a sports apparel company, have signed a multi-year partnership extension and will enjoy greater visibility as a Premium Partner starting next year. Click here to subscribe to our print edition! In the coming years, PUMA will continue to…
Xbox and Alpine F1 Team sign a partnership agreement
Xbox has joined forces with BWT Alpine F1 Team, with Xbox becoming the team’s Official Console Partner and PC Game Pass becoming an Official Partner. This multi-year deal expands the company into a brand-new sports category – the exciting world…
Experience F1 at the utmost level with Qatar Airways Ultimate F1 Fan Packages
Qatar Airways was recently announced as the ‘Airline of the Year’ at the 2022 World Airline Awards and currently flies to more than 160 destinations worldwide, connecting through its Doha hub, Hamad International Airport, currently named the ‘Best Airport in…
What role do HR leaders play in improving employee well-being?
Employee well-being is not another talking point but a serious issue for most businesses. Studies say that only half of the United States workforce has positive emotional and mental well-being. Employees must start covering much more than employee health insurance…
Liberty Media acquires QuintEvents
Liberty Media Corporation (“Liberty Media”) (Nasdaq: LSXMA, LSXMB, LSXMK, FWONA, FWONK, LLYVA, LLYVK) announced today that it has entered into a definitive agreement to acquire greater than 90% of QuintEvents, LLC (“Quint”) in a transaction valuing the company at $313…
