Inside Formula 1: Business. Lifestyle. Power.
Shamir and Alpine F1 Team renew their partnership
Shamir and Alpine F1 Team are proud to announce a renewed partnership. Shamir Optical Industry has become an Optical Performance Partner. The extended multi-year collaboration marks a continued commitment from both Alpine and Shamir following four years of successful partnership…
Visa and Red Bull Formula One Teams Announce Global Partnership
The Formula One grid is charging into the 2024 season with a new look and new support. Yesterday, Visa and Red Bull F1 Teams announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red…
Madrid to join Formula 1 calendar from 2026
Formula 1 announced yesterday that the Spanish Grand Prix will be held in Madrid from 2026 to 2035, inclusive. This follows an agreement with IFEMA MADRID to bring a brand-new circuit to the Spanish capital, which will incorporate both street…
Estrella Galicia 0,0 and McLaren Racing sign a new partnership agreement
McLaren Racing today announced Estrella Galicia 0,0, a family-owned and independent Spanish beer brand, as the Official Beer Partner of the McLaren Formula 1 Team for the 2024 season and beyond. Click here to subscribe to our print edition! The multi-year…
Ayao Komatsu replaces Guenther Steiner as Haas F1 Team Principal
MoneyGram Haas F1 Team has appointed Ayao Komatsu as its new Team Principal, with Guenther Steiner departing the organization with immediate effect, having led its operations for the past decade. Komatsu, promoted from his role as Director of Engineering, has…
Luminar and Mercedes-AMG F1 Team sign a partnership agreement
Leading global automotive technology company Luminar and the Mercedes-AMG Petronas F1 Team today announced a new strategic collaboration that will leverage Luminar’s existing development work with Mercedes-Benz to integrate Luminar’s technology into the Official FIA F1 Safety Car with that…
Stake F1 Team unveils a new identity for 2024 and 2025
There will be a new, fresh brand on the grid as the Stake F1 Team makes its debut at the beginning of the 2024 season. Stake, the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive Title…
Ferrari E-Lab launch a new collaboration with Philip Morris
Ferrari and Philip Morris International (PMI), strategic partners since 1973, will open a new chapter in their historic relationship. Click here to subscribe to our print edition! Ferrari E-Lab, in collaboration with PMI, will bring together the two companies’ technological capabilities…
Aramco and Aston Martin F1 Team extend their partnership
Aramco and Aston Martin Formula One team announce a long-term extension of their partnership. From 1 January 2024, the Silverstone-based team will be known as the Aston Martin Aramco Formula One Team. Click here to subscribe to our print edition! From…
Kick.com secure Sauber Motorsport chassis naming rights for 2024 and 2025
Australian streaming platform Kick.com acquires naming rights to chassis for 2024 and 2025 seasons. Click here to subscribe to our print edition! Sauber Motorsport announced that its current Major Partner, Kick.com, the innovative, community-driven streaming platform, has acquired the naming rights…
Lewis Hamilton celebrates STEM Academy success at the Mulberry Schools Trust
Lewis Hamilton paid a special visit to students from the team’s Mulberry STEM Academy at the Mulberry School for Girls in East London on Tuesday. Click here to subscribe to our print edition! Seven-time World Champion Lewis Hamilton visited the Mulberry…
New Era and Haas F1 Team sign a partnership agreement
New Era and Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, are delighted to announce a new long-term partnership with the world’s leading headwear and lifestyle brand. Click here to subscribe to our print…
