Inside Formula 1: Business. Lifestyle. Power.
Celsius and Scuderia Ferrari sign a partnership agreement
Celsius and Scuderia Ferrari announced a global, multi-year, exclusive partnership, naming Celsius a Scuderia Ferrari Team Partner and the official energy drink of the Formula 1 racing team. Click here to subscribe to our print edition! Continuing with the 2024 season,…
ManpowerGroup and Scuderia Ferrari renew their partnership
ManpowerGroup and Scuderia Ferrari are pleased to announce that they have renewed their partnership ahead of the 2024 Formula 1 season. ManpowerGroup is a world leader in innovative workforce solutions that help companies grow in an ever-changing world of work…
McLaren Racing and Dropbox announce a new partnership
McLaren Racing and Dropbox announced a new partnership. Dropbox will become the Official Technology Partner of the McLaren Formula 1 Team for the 2024 season and beyond. Click here to subscribe to our print edition! The multi-year partnership marks Dropbox’s first…
McLaren Racing and Ecolab sign a partnership agreement
McLaren Racing and Ecolab signed a partnership agreement under which Ecolab will become an Official Partner of the McLaren Formula 1 Team for the 2024 season and beyond. Click here to subscribe to our print edition! Ecolab, a global leader offering water,…
Regent Seven Seas Cruises and Aston Martin sign a partnership agreement
Regent Seven Seas Cruises, the world’s leading luxury ocean cruise line, announces a landmark partnership with the iconic Aston Martin Aramco Formula One Team, becoming the team’s first official Global Cruise Line Partner. Click here to subscribe to our print edition!…
HUGO and Visa Cash App RB F1 Team announce a new partnership
HUGO and Visa Cash App RB Formula One Team are thrilled to announce a new partnership starting this season. This collaboration positions HUGO as the team’s Official Apparel Partner, an unparalleled opportunity for the brand to leverage the global appeal…
FT and Aston Martin sign a partnership agreement
The Financial Times, one of the leading business news organisations, and the Aston Martin F1 Team are proud to announce a new partnership. Click here to subscribe to our print edition! The strategic collaboration will deliver shared value for the two…
Girard-Perregaux and Aston Martin renew their partnership
Girard-Perregaux and Aston Martin celebrate a three-year association, five exclusive limited-edition watches and the beginning of a new cycle of creative collaboration on and off track. Click here to subscribe to our print edition! The Aston Martin Aramco Formula One Team…
Workday and McLaren Racing extend their partnership
Workday and McLaren Racing today announced an expansion of their multi-year partnership, which includes Workday continuing as an Official Partner of the McLaren Formula 1 Team. Workday is a leading provider of enterprise cloud applications for finance and human resources.…
ZCG and Scuderia Ferrari renew their partnership
ZCG and Scuderia Ferrari are pleased to announce the renewal of their partnership. ZCG is an industry leader in private markets asset management, business consulting services, and technological development of investment solutions. Click here to subscribe to our print edition! The…
Piquadro and Visa Cash App RB Formula 1 Team announce a partnership agreement
As the engines begin to warm up, given the imminent start of the 2024 Formula 1 World Championship, Piquadro and Visa Cash App RB Formula One Team announce a new partnership agreement to see Piquadro as the team’s Official Luggage…
Tudor and Visa Cash App RB sign a sponsorship agreement
Tudor and Visa Cash App RB have established a long legacy of competing on the racetrack. Tudor supported winning teams during the golden era of motorsports, starting with the Tudor Watch Racing Team in the late ‘60s and going to…
