Inside Formula 1: Business. Lifestyle. Power.
Scuderia Ferrari and Harman Automotive extend their partnership
Scuderia Ferrari and Harman Automotive are pleased to announce the renewal of their agreement. Technology partnership grows as Ferrari will become the first automaker to bring Harman’s in-cabin monitoring system to market in its next-generation road cars. Click here to subscribe…
Zero Petroleum and Stake F1 Team KICK Sauber sign a partnership agreement
Stake F1 Team KICK Sauber will take another step towards a cleaner future by announcing a new partnership with Zero Petroleum, the leading producer of carbon-neutral synthetic fuel made from just air and water. Click here to subscribe to our print…
DHL and Formula 1 renew their partnership
DHL and Formula 1 have agreed on a multi-year extension that will see DHL, the world-leading logistics company, maintain its position as the longest-standing Global Partner of F1. The extended commitment is a testament to the unprecedented growth that F1…
McLaren Racing and TUMI extend their partnership
McLaren Racing and TUMI announced an expansion of their multi-year partnership into McLaren’s Extreme E and esports teams. The global lifestyle and luxury travel brand will become the Official Luggage Partner of the NEOM McLaren Extreme E Team and McLaren…
McLaren Racing and Google extend their partnership
McLaren Racing and Google today announced the expansion of their partnership. Google will continue as the Official Primary Partner of the McLaren Formula 1 Team and an Official Partner of the NEOM McLaren Extreme E Team. Click here to subscribe to…
Alpine Motorsports and Businessolver sign a partnership agreement
Alpine Motorsports and Businessolver announced a multi-year partnership. Businessolver is a leading provider of employee benefits and human resources (HR) technology. Aligned by the shared values of people-centred innovation, the two organizations are entering new territory as the only such…
FIA and AlphaTauri sign a partnership agreement
In the first partnership of its kind, the FIA and AlphaTauri joined forces, welcoming them as their official clothing partner. Click here to subscribe to our print edition! Over this significant three-year partnership, AlphaTauri will equip all FIA staff with clothing…
Sunoco and Energy Transfer sign a partnership agreement with Stake F1 Team
Stake F1 Team Kick Sauber will tap into the heritage and history of one of the most legendary brands in motorsport as the team proudly launches a new partnership with Sunoco and Energy Transfer, its parent company. Click here to subscribe…
DP World and McLaren Racing announce their partnership expansion
DP World and McLaren Racing announced a partnership expansion, which will see the global supply chain company featured on the McLaren MCL38’s dynamic branding panels throughout the 2024 season. Click here to subscribe to our print edition! The partnership between DP…
Hilton and McLaren F1 Team extend their partnership
Hilton and McLaren Racing announced an extension to their partnership yesterday. Hilton, the leading hospitality company, continues as the Global Hotel Partner of the McLaren Formula 1 Team. The multi-year extension will celebrate the partnership’s 20th anniversary in 2025, making…
Smoking In Your Car: A Dying Trend
Do you remember the eighties? They were great days, were they not? Senna and Prost are jousting for a title, Nigel Mansell is flying the flag for Britain, and almost every single car in Formula 1 is emblazoned with tobacco…
SentinelOne and Aston Martin F1 Team extend their partnership
SentinelOne and Aston Martin Aramco Formula One Team extended their collaboration. SentinelOne becomes an Official Cybersecurity Partner, leveraging AI-powered solutions to run securely on and off track. Click here to subscribe to our print edition! In 2021, the Aston Martin Aramco…
