Inside Formula 1: Business. Lifestyle. Power.
McLaren Racing and eBay sign a partnership agreement
McLaren Racing and eBay, a global online marketplace, have teamed up as an Official Partner of the McLaren Formula 1 Team in a multi-year partnership. Click here to subscribe to our print edition! This exclusive partnership will showcase eBay’s branding on…
Scuderia Ferrari Unveils Exclusive Livery for the Miami Grand Prix
An exclusive livery for the SF-24 in Florida featuring colours from Ferrari’s past to celebrate the debut of new title partner HP. Ferrari looks forward to a memorable weekend in Miami, hosting several activities linked to the marque’s tradition and…
Keeper Security and Williams Racing sigh a partnership agreement
Keeper Security and Williams Racing have forged a new, exciting chapter today with a multi-year partnership. As the leading provider of cloud-based zero-trust and zero-knowledge cybersecurity software, Keeper is now an Official Partner of Williams. This move sets the stage…
Nico Hülkenberg to compete for Stake F1 Team from 2025 onwards
Driver Nico Hülkenberg will compete for Stake F1 Team KICK Sauber for the following Formula One season and beyond, having signed a multi-year contract that extends at least until 2026. In that year, he will become the first driver for…
Scuderia Ferrari and HP announce a title sponsorship
Ferrari and HP Inc. have forged a momentous, multi-year title partnership, uniting two of the world’s most renowned companies. This collaboration signifies a shared dedication to propel sustainable innovation and expedite purposeful technology across the Scuderia Ferrari Formula 1 team,…
Roboze and Visa Cash App F1 Team sign a partnership agreement
Visa Cash App RB Formula One Team is thrilled to announce a groundbreaking technical partnership with Roboze, the global leader in 3D printing of high-performance composite materials. This collaboration aims to revolutionize the production of end-use parts for our single-seaters, offering…
HUGO Eyewear and Visa Cash App RB announce a partnership agreement
Visa Cash App RB Formula One Team is thrilled to announce its partnership with HUGO Eyewear, designed and manufactured by Safilo Group S.p.A, starting this season. Leveraging the global appeal of F1TM and delivering its signature authentic style, HUGO Eyewear…
Mclaren Racing and Logitech G extend their partnership
McLaren Racing and Logitech G have announced the extension of their partnership. Logitech G, a leading innovator of gaming technologies, is the Official Gaming Wheels & Pedals Partner of the McLaren Formula 1 Team and McLaren Shadow Esports Team. Click…
Coachbuilt Whisky and Williams Racing sign a new licensing partnership
Coachbuilt Whisky and Williams Racing announced a dynamic licensing partnership. Coachbuilt Whisky is a premium blended whisky co-founded by 2009 F1 World Champion and Williams Racing Brand Ambassador Jenson Button. Click here to subscribe to our print edition! This collaboration brings…
2025 Formula 1 calendar is revealed
The FIA and Formula 1 have announced the 2025 Formula 1 calendar, which will mark the 75th anniversary of the FIA Formula One World Championship. The calendar features 24 races and will commence in Australia on 16 March and conclude…
McLaren Racing and BAT extend their partnership
McLaren Racing and BAT announced a multi-year partnership extension. From this season, BAT will continue as the Official Principal Partner of the McLaren Formula 1 Team. Click here to subscribe to our print edition! BAT is a leading multi-national consumer goods…
Jumeirah Group and Williams Racing extend their partnership
Jumeirah Group and Williams Racing have extended their partnership. Jumeirah is a global luxury hospitality company and member of Dubai Holding. The move builds on the successful collaboration between the two brands established last year to reach new global audiences…
