Inside Formula 1: Business. Lifestyle. Power.
Scuderia Ferrari and HP announce a title sponsorship
Ferrari and HP Inc. have forged a momentous, multi-year title partnership, uniting two of the world’s most renowned companies. This collaboration signifies a shared dedication to propel sustainable innovation and expedite purposeful technology across the Scuderia Ferrari Formula 1 team,…
Roboze and Visa Cash App F1 Team sign a partnership agreement
Visa Cash App RB Formula One Team is thrilled to announce a groundbreaking technical partnership with Roboze, the global leader in 3D printing of high-performance composite materials. This collaboration aims to revolutionize the production of end-use parts for our single-seaters, offering…
HUGO Eyewear and Visa Cash App RB announce a partnership agreement
Visa Cash App RB Formula One Team is thrilled to announce its partnership with HUGO Eyewear, designed and manufactured by Safilo Group S.p.A, starting this season. Leveraging the global appeal of F1TM and delivering its signature authentic style, HUGO Eyewear…
Mclaren Racing and Logitech G extend their partnership
McLaren Racing and Logitech G have announced the extension of their partnership. Logitech G, a leading innovator of gaming technologies, is the Official Gaming Wheels & Pedals Partner of the McLaren Formula 1 Team and McLaren Shadow Esports Team. Click…
Coachbuilt Whisky and Williams Racing sign a new licensing partnership
Coachbuilt Whisky and Williams Racing announced a dynamic licensing partnership. Coachbuilt Whisky is a premium blended whisky co-founded by 2009 F1 World Champion and Williams Racing Brand Ambassador Jenson Button. Click here to subscribe to our print edition! This collaboration brings…
2025 Formula 1 calendar is revealed
The FIA and Formula 1 have announced the 2025 Formula 1 calendar, which will mark the 75th anniversary of the FIA Formula One World Championship. The calendar features 24 races and will commence in Australia on 16 March and conclude…
McLaren Racing and BAT extend their partnership
McLaren Racing and BAT announced a multi-year partnership extension. From this season, BAT will continue as the Official Principal Partner of the McLaren Formula 1 Team. Click here to subscribe to our print edition! BAT is a leading multi-national consumer goods…
Jumeirah Group and Williams Racing extend their partnership
Jumeirah Group and Williams Racing have extended their partnership. Jumeirah is a global luxury hospitality company and member of Dubai Holding. The move builds on the successful collaboration between the two brands established last year to reach new global audiences…
Playseat and Formula 1 announce a multi-year partnership
Today, Playseat and Formula 1 announced a new multi-year partnership. Playseat, a leading racing simulator brand, will produce exclusive and bespoke F1-licensed racing products for gamers and sim racers to enjoy. Click here to subscribe to our print edition! Applying over…
Castore and Red Bull Racing sign a record-breaking partnership agreement
Precision performance sportswear brand Castore and Red Bull Racing announce their long-term partnership extension. The new agreement is the longest-ever apparel partnership in Formula 1 in terms of longevity and value. The expanded collaboration includes Red Bull Racing and the…
Memento Exclusives and Aston Martin F1 Team to launch race simulators
Memento Exclusives and Aston Martin Aramco Formula One Team will collaborate to launch limited edition simulators that are available for fans to purchase. Click here to subscribe to our print edition! Memento Exclusives and Aston Martin Aramco Formula One Team have…
Ansys and Red Bull Racing renew their partnership
Ansys and Red Bull Racing renewed their partnership for three years to remain the world’s most competitive Formula 1 (F1) team. Oracle Red Bull Racing will continue harnessing the power of Ansys technology to improve aerodynamics, manage material data, and…
