Inside Formula 1: Business. Lifestyle. Power.
Aggreko and Formula 1 sign a partnership agreement
Aggreko and Formula 1 have taken a significant step forward in their ambitious journey toward achieving Net Zero by 2030, announcing a multi-year partnership between the world-leading provider of temporary power solutions and the prestigious motorsport organization. Starting from the…
Alpine F1 Team names Oliver Oakes as new Team Principal
BWT Alpine F1 Team is pleased to announce Oliver Oakes as its new Team Principal. Oli will start after the summer break and will report to Renault Group CEO Luca de Meo. Click here to subscribe to our print edition! The…
Jonathan Wheatley named Team Principal for Audi’s upcoming F1 factory Team
Sauber Motorsport, the Audi F1 factory team from 2026 onwards, has secured a top-ranking expert for its ambitious Formula One project as it announces the future appointment of Jonathan Wheatley as Team Principal at the latest from halfway in the…
Mattia Binotto takes over a leadership position for Audi F1 project
Preparations for entering the highest class of motorsports are going full speed ahead at Audi. As part of the complete takeover of all shares in Sauber Holding AG and the associated realignment of the control structure, the management of the…
Mastercard and McLaren Racing sign a major sponsorship deal
Mastercard and McLaren Racing have joined forces in a multi-year deal that will see the global payments leader become a major sponsor of the McLaren Formula 1 Team. Click here to subscribe to our print edition! The deal marks the coming…
Ferrari Trento and Stake F1 Team Sauber extend their partnership
Stake F1 Team KICK Sauber will toast to the future with Ferrari Trento as the high-end Italian sparkling wine brand, and the team will extend their existing relationship. As part of the agreement, the team will continue to serve Trentodoc,…
Haas F1 Team and Scuderia Ferrari extend their partnership
MoneyGram Haas F1 Team is delighted to confirm the extension of its long-running technical partnership with Scuderia Ferrari – the new agreement means the American team will continue to utilize Ferrari power units through to the completion of the 2028…
Red Bull Technologies reveals the Red Bull RB17 Hypercar
The Red Bull RB17 was revealed at the Goodwood Festival of Speed by Oracle Red Bull Racing Team Principal and CEO Christian Horner, Group Chief Technical Officer Adrian Newey, and Red Bull Advanced Technologies Technical Director Rob Gray. Click here…
Stake F1 Team appoints Stefan Strähnz as Programme Director
Stake F1 Team KICK Sauber will bolster its management team and continue on its ambitious restructuring path towards its future as Audi’s F1 factory team with the appointment of Stefan Strähnz, who joins from Mercedes to the newly created position…
Aston Martin Unveils DBX707 AMR24: A Formula 1 Inspired Super SUV
The new and exclusive DBX707 AMR24 celebrates Aston Martin’s Aramco Formula 1 Team and its involvement at the pinnacle of motorsport. The exclusive DBX707 AMR24 Edition gets the same racing identity as the AMR24 F1 car and the Official Medical…
Haas F1 Team Signs Oliver Bearman
MoneyGram Haas F1 Team has signed Great Britain’s Oliver Bearman to compete for the US squad on a multi-year contract beginning with the 2025 FIA Formula 1 World Championship. The 19-year-old Scuderia Ferrari Driver Academy member is currently an official…
Warner Bros. Partners with VCARB to Celebrate Release of Twisters
Prepare for a cinematic whirlwind as Visa Cash App RB teams up with Warner Bros. Pictures for an epic one-race-only collaboration, supercharging its release of Twisters, a current-day chapter of the 1996 Twister blockbuster. Click here to subscribe to our print…
