Inside Formula 1: Business. Lifestyle. Power.
Mastercard and McLaren Racing sign a major sponsorship deal
Mastercard and McLaren Racing have joined forces in a multi-year deal that will see the global payments leader become a major sponsor of the McLaren Formula 1 Team. Click here to subscribe to our print edition! The deal marks the coming…
Ferrari Trento and Stake F1 Team Sauber extend their partnership
Stake F1 Team KICK Sauber will toast to the future with Ferrari Trento as the high-end Italian sparkling wine brand, and the team will extend their existing relationship. As part of the agreement, the team will continue to serve Trentodoc,…
Haas F1 Team and Scuderia Ferrari extend their partnership
MoneyGram Haas F1 Team is delighted to confirm the extension of its long-running technical partnership with Scuderia Ferrari – the new agreement means the American team will continue to utilize Ferrari power units through to the completion of the 2028…
Red Bull Technologies reveals the Red Bull RB17 Hypercar
The Red Bull RB17 was revealed at the Goodwood Festival of Speed by Oracle Red Bull Racing Team Principal and CEO Christian Horner, Group Chief Technical Officer Adrian Newey, and Red Bull Advanced Technologies Technical Director Rob Gray. Click here…
Stake F1 Team appoints Stefan Strähnz as Programme Director
Stake F1 Team KICK Sauber will bolster its management team and continue on its ambitious restructuring path towards its future as Audi’s F1 factory team with the appointment of Stefan Strähnz, who joins from Mercedes to the newly created position…
Aston Martin Unveils DBX707 AMR24: A Formula 1 Inspired Super SUV
The new and exclusive DBX707 AMR24 celebrates Aston Martin’s Aramco Formula 1 Team and its involvement at the pinnacle of motorsport. The exclusive DBX707 AMR24 Edition gets the same racing identity as the AMR24 F1 car and the Official Medical…
Haas F1 Team Signs Oliver Bearman
MoneyGram Haas F1 Team has signed Great Britain’s Oliver Bearman to compete for the US squad on a multi-year contract beginning with the 2025 FIA Formula 1 World Championship. The 19-year-old Scuderia Ferrari Driver Academy member is currently an official…
Warner Bros. Partners with VCARB to Celebrate Release of Twisters
Prepare for a cinematic whirlwind as Visa Cash App RB teams up with Warner Bros. Pictures for an epic one-race-only collaboration, supercharging its release of Twisters, a current-day chapter of the 1996 Twister blockbuster. Click here to subscribe to our print…
Signify and Mercedes-AMG Petronas sign a partnership agreement
Signify and Mercedes-AMG PETRONAS F1 Team have announced a new partnership today. Connected by our shared passion for technological Innovation and sustainability, the partnership will advance the team’s vision of becoming one of the world’s most sustainable professional sports teams.…
Tucano and Stake F1 Team Sauber sign a partnership agreement
Stake F1 Team KICK Sauber is ushering in a new era of luxury travel with its partnership with Tucano. The Italian brand’s high-quality, sustainable luggage and travel accessories promise to elevate the on-the-road experience of its racing team, offering an…
Make-A-Wish Celebrates F1 Wish Granting and New Collaboration with GP Management
Make-A-Wish International, a Charity supported by F1, celebrates its collaboration with Formula 1 with a series of positive news stories ahead of the Formula 1 Qatar Airways British Grand Prix. Click here to subscribe to our print edition! In March, 14…
Singha and Stake F1 Team Extend Their Partnership
Singha and Stake F1 Team are set to embark on an even more exciting journey as they extend their long-running partnership for the 2024 and 2025 seasons. This extension marks a significant milestone in our shared history and underscores our…
