Inside Formula 1: Business. Lifestyle. Power.
Pininfarina: Looking forward
We sit down with Federico Viganò, General Manager at Pininfarina Shanghai, to speak of the famous company’s bonds with Formula E, Formula 1, designing racing cars and working in new markets. How would you describe your company’s current relationships within…
A different side to Rolls-Royce
By Elina T. Htun | For more than a hundred years, Rolls-Royce had been considered a timeless icon in the automobile history, presenting a graceful design flow, sweeping audiences off their feet with outstanding lines and surfaces. This time we…
Top travelling tip: choose your travel buddy wisely
So it’s almost time for the annual ski vacation, and maybe you’re preparing your bag for hitting the slopes of the fabulous white Alps. You are looking forward to spending some time in a luxurious resort you booked a few…
If I Ran F1: Ryan Werner
Experiential Marketing Manager at The Racers Group, Ryan Werner shows us how the world of Formula 1 would look if he ran it. Enjoy! The racing I started working in racing for the love of the art thanks to Formula…
My Fantasy F1 Team: Mark Jenkins
We’re thrilled to have Mark Jenkins, Professor of Business Strategy at Cranfield School of Management, to share his fantasy team with us. Mark has also held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group,…
Gossip Grip: Season finale or final season?
By Kunal Shah and Mithila Mehta | Long story short, Nico Rosberg is the new champ. He celebrated his win by doing a seemingly drunk rendition of a song called “Sex on Fire” (interesting choice for sure!) and having a ball until…
Blending liquid sunshine
By Louise Simpson | It’s a rare thing that draws Mark Twain and Ava Gardner into alignment, but a love of whisky does just that. From tax wars and rebellions to prohibition, few drinks have had such a turbulent history. Click…
Premium standards
Managing Director behind the astounding luxury brand Dom Reilly, our friend Tania Reilly writes for the Paddock magazine about the changes and updates in the global business of luxury goods and what it all still has to do with Formula 1.…
My Race Day: Shaikh Salman, CEO of BIC
We’re thrilled to catch up with Shaikh Salman Bin Isa Al Khalifa, the CEO of Bahrain International Circuit. This time he shares how his typical Formula 1 race day looks like. As a race organiser, by the time you get to…
Raising the hypercar barrier
After a decade of production and four different variants, the Veyron would be decommissioned, having made its mark in the world of luxury performances vehicles, being the first to truly break the 400 km/h barrier in a production vehicle. But…
A subtle and emotional roar
We caught up with Didier Kwak, Founder of Askja-Audio, a brand focusing on transcending music the way haute couture transcends fashion. Having identified similar patterns between air expulsion in a loudspeaker and air penetration of a race car at 300…
My Fantasy F1 Team: Carlos Slim Domit
By Rosa Elena Torres | We at Paddock magazine are very proud to have an insightful businessman and member of the Senate of the Fédération Internationale de l’Automobile (FIA), Mr Carlos Slim Domit to share his own fantasy Formula 1…
