Inside Formula 1: Business. Lifestyle. Power.
The roooooooar
We meet up with Elisabeth Hake, an old friend of the magazine, owner and Motorsport Marketing & PR Consultant at EHMC, now working with HTP Motorsport GmbH, to get to know a certain racing team that caught our eye and…
An American team in Formula 1
American motor racing has had its own system and norms and one has witnessed many American drivers make it to Formula 1. But NASCAR and IndyCar racing has been by far more popular with American race fans. However, despite impressive…
100 Most Influential People in Formula 1
Like in 2011, 2012, 2013 and 2014, we proudly present “100 Most Influential People in Formula 1”. It’s our very own register of the most powerful and important people in the industry right now. Contributors: Caroline Reid, David Granger, Kipras Sumskas,…
Monte Carlo – Formula 1’s crown
As Bernie Ecclestone put it once, Monte Carlo doesn’t need Formula 1, Formula 1 needs Monte Carlo. Probably, the only European venue of the calender which has not to fear being cancelled. When Anthony Noghes walked through the streets of…
We can learn a lot from Hollywood
2014 was a spectacular motorsport season. The arrival of hybrid engines in F1, a thrilling duel between the Formula 1 world championship contenders Nico Rosberg and Lewis Hamilton, a spectacular WEC season which saw Porsche’s return and Toyota’s first triumph,…
We are a completely new product
Different Formula, new phenomenon, but will we have same old games? Let’s find out by sitting down for a chat with Lars Stegelmann, who is the Global Head of Commercial at FIA’s new Formula E racing category. Mr. Stegelmann, Formula…
BIG time for BIC
Over the last 10 years, Bahrain International Circuit (BIC) has made the transition from being the first regional venue to host major international motorsport events to becoming one of the most established and valuable circuits on the FIA Formula 1…
The world he created
Bernard Charles Ecclestone has risen from a wannabe racer to Formula 1’s chief manager. But now it seems as if he is running out of road. Click here to subscribe to our print edition! To most people Bernie Ecclestone is not…
At the pinnacle of the pinnacle
No living soul could argue that Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment venue. Located on Yas Island, Abu Dhabi, the circuit is the home of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND…
Marketing after party
We sit down for an after-the-USA-GP chat with Ginger Leigh, Executive Producer and Marketing Director of Formula VIP Events, a company providing luxury and high octane entertainment surrounding races in Austin. 2014 The USA Grand Prix and the “Blu at…
Race follows spectators
If you haven’t heard of Geobrugg, there is a lot to discover. The Swiss company is the global leader in the supply of safety nets and meshes made of high-tensile steel wire. Many years of experience and intensive collaboration with…
Looking back, forward and up
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in the Middle East, North Africa and Asia. A provider of premium lifestyles through its world-class portfolio of integrated communities, the company…
