Inside Formula 1: Business. Lifestyle. Power.
Nick Heidfeld: Switching currents
Nick Heidfeld is a seasoned veteran in the world of racing, having spent 11 years in Formula 1 driving for the likes of BMW Sauber, Prost and Jordan. Now the 38-year-old has another welcome challenge in Formula E. Click here to…
CEO of Baku GP: “It’s a modern circuit with a nod to F1’s past”
Paddock Magazine is joined today by Executive Director of Baku City Circuit, Mr Arif Rahimov, who speaks about the prospects of this new, anticipated and much talked-about Formula 1 European Grand Prix. Click here to subscribe to our print edition! What will be…
Paddock buzz: What lies ahead in 2016
While it might be a tad too early to make valid predictions about the 2016 Formula 1 season, still, let’s at least take a crack at inspecting a few relevant points that seem to be on everyone’s mind. With the pre-season test on February 22nd, the…
2015 F1 Social Media Awards
By Marti Tucci | 2015 was filled with amazing highs and some terrible lows, but it did not disappoint overall… well, I suppose that depends on who you were cheering for. Social media proved once again to be the best place…
Jo Ramirez: “Invest in the talents from the Americas”
By Rosa Elena Torres | We sit down for a chat with Jo Ramirez, a respected author and ex-employee of several sports car racing teams. From 1984 to 2001 he was coordinator of the McLaren Formula 1 team, and he finally…
Kicking and screaming
By George Woods Baker | Fans drive the numbers and never before has fan engagement been more critical to the life blood of Formula 1, a legacy sport playing catch-up in the fast-moving digital age we live in. Formula 1’s principal…
Queens of the road
By Andy Dukes | Next February the fifth International GS Trophy will take place in South-East Asia. And for the first time ever, an all-female rider team will be there to race. Following an intensive qualifying competition at the BMW…
Dilbagh Gill: Charging forward with Mahindra
By Alex Goldschmidt | Indian racing outfit Mahindra have been active in the world of motorsport since 2011, having taken the decision to race in the FIM Moto3 Championship. This has seen them become a factory works outfit as of this…
Q&A With A Legend: Emerson Fittipaldi
By Rosa Elena Torres | Brazilian racing legend Emerson Fittipaldi has won both the Formula 1 World Championship and the Indianapolis 500 twice each. As for business, he has exercised his entrepreneurial skills since early days, through his winning career in…
Searching for the Swiss Army Knife car
McLaren F1 and Honda have reunited for the 2015 Formula 1 Season to become a major force in the sport again. So far, the project is a disaster. All the ingredients are there – a team that has won 182…
A Statement from the Bianchi Family
It is with deep sadness that the parents of Jules Bianchi, Philippe and Christine, his brother Tom and sister Mélanie, wish to make it known that Jules passed away last night at the Centre Hospitalier Universitaire (CHU) in Nice, (France)…
Synergized
We are joined by Chief Strategy Officer at Synergy Sponsorship, Carsten Thode, to catch up on the updates of this interesting market. 2015 As an agency, we’re constantly trying to move forward: coming up with bigger ideas, being more creative,…
