Inside Formula 1: Business. Lifestyle. Power.
The infinite academy
The INFINITI Academy is INFINITI’s global search for some of the best young engineers in the world to work across automotive and Formula 1, on a 12-month unique training program. Now in its third successive year, the academy provides a…
Monza Q&A: David Coulthard
After spending the day with the Sauber F1 team I’m collecting up my things and heading towards the paddock exit when I receive a message from a friend working on the Heineken F1 launch: “Hi Jon, are you still at…
Q&A with Jean-Éric Vergne
By Natalia Langsdale | We talk to a French racer who competes in Formula E for DS Virgin Racing, who has competed in Formula 1 for Scuderia Toro Rosso from 2012 to 2014, and is a Scuderia Ferrari test and…
eSports: Driving new brand engagement opportunities
Tom Spencer, owner of Apex Racing PR, discusses the captivating industry of eSports. While eSports are still seen as an emerging trend, the industry generated in excess of $748 million (£515 million) in 2015 and is anticipated to be worth…
Two pillars of Hublot: football and Formula 1
Ricardo Guadalupe was appointed as CEO of Hublot on the 1st of January 2012. This appointment has made him Jean-Claude Biver‘s designated successor, with the latter now Chairman of the Board of Hublot. It also marks an entire career in…
If I Ran F1: Jonny Odell
You can’t possibly turn down the invitation to make suggestions on how to run Formula 1 when asked. From everything we know to everything we see, Formula 1 is not an easy environment to work in. This goes not only…
Q&A with Mehul Kapadia of Tata Communications
Mehul Kapadia is Managing Director of Tata Communications’ Formula 1 operations, so it’s about time we invited him for a short chat. Click here to subscribe to our print edition! What are your main responsibilities in terms of Formula 1’s business…
The Strategy Behind… keeping Formula 1 exciting.
We have a former Formula 1 driver, a great commentator and journalist Allan McNish to talk to us about how the sport could be improved. Allan is a three-time winner of the 24 Hours of Le Mans, most recently in 2013,…
Pirelli: Three more years of Formula 1
Pirelli will remain an exclusive tyre supplier to the FIA Formula One World Championship for three more years. The tyre manufacturer and the FIA have renewed their current contract, which will now extend from 2017 to 2019. We meet with…
Head of Baku circuit: “Educating people about F1 is one of our most important aims”
Executive Director of Baku City Circuit, Mr Arif Rahimov sits down with the Paddock magazine to give us a taster of what this Grand Prix in Azerbaijan’s capital really means to the Formula 1 calendar. Last time we’ve talked you…
100 Most Influential People in Formula 1
Paddock magazine proudly presents it’s sixth “100 Most Influential People in Formula 1” list. It’s our very own register of the most powerful people in the industry at the moment. Contributors: Robin Fenwick, Katja Heim, Caroline Reid, Kipras Sumskas, Thomas Spink.…
Bydevelyo
If I Ran F1: George Woods Baker
If you had a chance to run Formula 1, what would you change to improve it? That is a question that has been posed and answered by dozens in and out of the sport. For months now the chorus of…
