Inside Formula 1: Business. Lifestyle. Power.
Is Formula E on its way to overtake Formula 1?
This year, we celebrate 10 years since the launch of the ABB FIA Formula E World Championship – the electric cars motorsport racing series that promotes clean mobility. Since its inauguration in 2014, the series has hosted seven seasons and…
Formula One and film industry – the two worth-watching documentaries about motorsports
Are you planning to spend your evening after the tough working day watching a touching film? Or do you rather prefer playing online games? Or, maybe, you are fond of betting on some sports matches – anyway, if it is…
Robert Shwartzman: “If one day I manage to go into Formula 1″…
Almost all Formula One teams have already signed contracts with the drivers for 2022. And if an extension of the contract with Mick Schumacher is expected in Haas, then who can become Valtteri Bottas’ teammate in Alfa Romeo is not…
Turning Japanese for Honda – Red Bull & AlphaTauri
Turning Japanese with one-off liveries celebrate race-winning alliance with power-unit supplier. Red Bull Racing and Scuderia AlphaTauri are set to race with special liveries on what should have been Honda’s home race weekend. Click here to subscribe to our print edition!…
Drivers’ strike! Blast from the past
I was recently invited by Chris Browning, F1’s Podcast producer, to take part in the recent “F1 on The Edge” series of podcasts, looking back at some of the most significant events during the sports’ history. Click here to subscribe to…
Nikita Mazepin: We work at the highest possible speeds
Nikita Mazepin is a 22-years-old driver from Russia who is spending his debut season in Formula 1. Mazepin’s career traditionally began with karting when he was 7 years old. And in 2014, he achieved outstanding results, finishing second in the…
The ground was broken on the new Aston Martin F1 factory
Construction of Aston Martin Cognizant Formula One™ Team’s brand-new buildings (a new factory and a new wind tunnel) in Northamptonshire has begun and a ceremonial breaking-ground ceremony has taken place on the new plot. Click here to subscribe to our print…
2021 Formula 1 Power List
The 2021 Formula 1 power list is here. Paddock magazine presents its tenth 100 Most Influential People in Formula 1 list. It’s our very own annual register of the most powerful people in the industry. Click here to subscribe to our…
Video Marketing Strategies & Tips 2021
When it comes to efficient marketing, videos have taken a great leap in recent times. Using smart content is very important to enhance the user experience. We have transitioned from text and image-based content to videos for specific reasons. Videos…
Mrk1: Formula 1 circuits need to adapt to new tech to engage the fans
A very interesting and truly impressive company within motorsports, Mrk1 Consulting was established to fill a gap in the market for business consultants experienced in the operation of the racing circuit. Click here to subscribe to our print edition! Historically, investors…
Guestia – how an app helps Formula 1
Our guest today, Nigel Essam, runs a known event company, Red Eye Events, one of the biggest providers of secondary hospitality over the Monaco GP, hosting 1200 people, including royalty on trackside yachts over the weekend. Click here to subscribe to…
In the Pit Lane – Who is Dmitry Mazepin?
Who is Dmitry Mazepin? As Formula 1 community digests the arrival of the Mazepin family the question remains. Click here to subscribe to our print edition! Dmitry Mazepin is often described as a Russian oligarch born in Belarus who made his…
