Inside Formula 1: Business. Lifestyle. Power.
Money can’t buy me love
Qatar is ready to pay a vast sum for hosting a Formula 1 race, but racing fans don’t want yet another Grand Prix in the Middle East. Click here to subscribe to our print edition! Abu Dhabi has one. Even Bahrain…
If I Ran F1: Jerry Priddle
Jerry Priddle has worked in Canadian motorsports for 30 years. He handled PR and marketing for the Toronto and Vancouver Indys during the CART era and the Grand Prix of Canada in the early 1990s. He was part of the…
My Fantasy F1 Team: Hermann Tilke
Hermann Tilke, “the architect of F1”, is one of four designers recognised by the FIA yet has predominantly been the only one to be commissioned to create Formula 1 tracks. We at Paddock magazine are honoured to get the exclusive Mr Tilke’s…
The toothless ruler?
The toothless ruler: FIA President Jean Todt has an impressive record in motorsport to his name. However, he seems powerless in his battle for saving Formula 1. Click here to subscribe to our print edition! Jean Todt was born a doctor’s…
Five Ways To… run an incredible race
KHP is an integrated marketing communications agency that specialises in motorsport, in particular Formula 1, developing and implementing strategic concepts for some of the world’s most famous brands, races and teams. The agency has pioneered many of the ways that people…
The Paddock Social Media Awards 2014
So… it was a relatively quiet season both on and off the track. The main talking points were how quiet the cars were, which of the Mercedes drivers would triumph, why Sebastian Vettel couldn’t beat his team-mate, why Sebastian Vettel…
If I Ran F1: Jay Beever
When we approached Jay Beever, Vice President, Interior Design and Brand Imaging of Embraer Executive Jets about the “If I Ran F1” feature, we thought we would get the usual: thoughts on how Jay would run the whole sport if…
Five Ways To… maximise your F1 sponsorship
The captain of GP Management, mister Jonny Dodge, gives us five tips on how to get the absolute maximum from your Formula 1 sponsorship. Unique hospitality Diversify what hospitality you offer – the greater need to impress guests means more creative…
If I Ran F1: Jonny Dodge
Events & travel entrepreneur, investor, CEO of GP Management and part-time adventurer Jonny Dodge gives us his take on how things would be different if he had the steering wheel of the whole sport. Click here to subscribe to our print…
The benchmark race
Singapore was the 29th country to hold a Formula 1 Grand Prix and it has turned out to be a success story ever since. When the Singapore Grand Prix was first introduced to the Formula 1 calendar for the 2008…
F1 make some noise!
The proliferation of social media for everyone in F1 has meant it’s a lot more difficult to stand out from the crowd. Producing content is time-consuming and can be expensive. So, who’s getting it right? Click here to subscribe to our…
Formula fun
Formula fun: the sport is trying hard to present the world a cool show with gimmicks improving the sound or throwing sparks. It’s time to stop this nonsense and make real changes. Click here to subscribe to our print edition! Since…
