Inside Formula 1: Business. Lifestyle. Power.
Romain Grosjean: “Haas F1 is a fusion of American and European style”
Former Lotus driver Romain Grosjean is now ready to start the 2016 season as a member of the American Haas F1 Team. He sits down for a quick chat with the Paddock magazine about his transition. Click here to subscribe to…
2016 Formula 1 driver salaries
There has been a lot of talks recently about driver salaries for the 2016 Formula 1 season. Here’s our list with approximate numbers that show what racers will be making this year: Rank Driver Team Salary per year in [icon type=”circle” size=”small” name=”gbp”]…
Vijay Mallya: “It’s imperative to bring Indian GP back”
Billionaire liquor tycoon Vijay Mallya is the chairman of United Breweries Group, an Indian conglomerate with interests in beverage alcohol, aviation infrastructure, real estate and fertiliser among others, but most racing fans know him as the one who bankrolled the fortunes…
Liam Cunningham (Game of Thrones): “F1 is where my heart is”
The TV series Game of Thrones has attracted record numbers of viewers on HBO and attained an exceptionally broad and active international fan base. It has received widespread acclaim by critics, particularly for its acting, complex characters, story, scope and…
2015 Formula 1 Season Review
Like each year, we present our very own season review, hand-crafted by our Formula 1 hitlady Dessislava Jeleva. It’s a fresh team-by-team report of 2015, from the heights of Mercedes to pits of Manor, including all relevant shifts, tricks and twists in the travelling circus of…
2015 F1 Content Marketing Awards
December is always a period of reflection in Formula 1. A time to look back at what worked well and plan for the new season. Let’s praise and examine some of the best F1 content marketing of the year. Whilst the…
Once upon a team in America…
In 2016, the first US team in more than 25 years will join the Formula 1 grid. Yes, there has already been a Haas team in this form of motorsports. But no, it had nothing to do with Gene Haas,…
How social media can solve F1’s problems
Formula 1 has finally embraced social media this year, but the sport still has a long way to go. What did Juan Manuel Fangio eat for breakfast? Did Ayrton Senna sing in his car? It’s questions like this that no…
The Last Samurai
Two thirds of the Formula 1 comeback season for the pair McLaren F1 and Honda have been disastrous. Consequently, Honda F1 boss Yasuhisa Arai is under heavy fire. After 15 of 19 races of the 2015 season, McLaren have scored…
Seb 2.0?
It’s the summer of 2013 – Sebastian Vettel has just won the Italian Grand Prix where he faced another round of boos. Booing Vettel for winning is one fad; accusing him of ‘destroying the sport’ is another. The German is…
Status Quo… great on stage, not in motorsport!
I was pleased to receive a very positive response to my recent Money, Egos & Speed feature named “Are we brave enough for a new approach?” You may recall that in the article I put forward a few ideas, some…
Principal seat
I personally chose to interview the other Indian female figure apart from myself in the Formula 1 paddock – Sauber F1 Team Principal Monisha Kaltenborn. With a Masters in International Business Law the likeable and pragmatic Monisha was first employed…
