Inside Formula 1: Business. Lifestyle. Power.
The cycle of Formula 1
By Elle Haus | This year the Sauber name graces the Formula 1 entry list for the 25th consecutive season, an impressive accomplishment in the cut-throat world of motorsport’s elite. I was lucky to sit down with Team Principal Monisha…
My Race Week: Tom Cooney, KHP Consulting
Providing a general outline of what constitutes a standard Formula 1 Grand Prix weekend for KHP Consulting is not easy. In fact, it’s kind of impossible. The only consistent theme of a race weekend for the team is one of…
Changes at the top
Can Liberty Media extract what it needs from Formula 1 whilst enhancing the show and solving world peace at the same time? Ross Brawn is here to help. Click here to subscribe to our print edition! The situation Whilst most observers…
Date with Destiny
Bernard Charles Ecclestone turned 86 in October. For more than 40 years he has been at the top of Formula 1; calling the shots, single-handedly negotiating some very difficult patches that would have no doubt defeated others decades younger and…
The first 100 days
In the takeover of a business or change in political leadership the perceived success or failure can be defined by the strategy presented and actions taken in the first 100 days. What’s the situation in Formula 1? With the sale of…
Allan McNish: “What is Formula 1?”
Opportunities to interview respected and revered racing drivers are not that often, especially when their schedules are always packed with too many commitments. However, I just had the chance to interview Allan McNish on topics close to him and I…
Pirelli: And the wheels keep turning
It’s always a treat to sit down with Paul Hembery, Pirelli’s Motorsport Director, the tyre manufacturer’s main Formula 1 man. This time we talk about the work done in the 2016 season of the sport, also on the technical innovations that…
Five Ways To… succeed in motorsport marketing.
By Stephanie Bürgler | Each and every team member at SpotOn Marketing, founded by Claudia Maur who grew up with motorsports and has been one of the few active female kart racers, is passionate about racing. That’s one part of…
Making F1 popular in Asia and the US
Previously Operations Director in Bahrain, Abu Dhabi and VP – Operations in India, Mark Hughes has been responsible for setting up and operating several of the newer Formula 1 tracks in the emerging markets. Mark is here to tell us what…
Revolution?
Are we entering a revolution of Formula 1? With Liberty Media making the first of two transactions to acquire Formula 1 – subject to regulatory approval – could we be on the brink of a revolution or just an evolution?…
Writing the story of the Scuderia
Last July I met Dr Massimo Rivola in his office at the Scuderia Ferrari in Maranello. A few months later he took the new position of Director of the Ferrari Driver Academy. Massimo then left the job of Sporting Director…
So much more than just a sport
By Natalia Langsdale | A true Formula 1 icon, global ambassador of the sport, knight in Red Bull’s armour, respected journalist, commentator and simply an all-around impressive personality, Mr David Coulthard is here with us to share his thoughts on…
