Inside Formula 1: Business. Lifestyle. Power.
A country for boring men
Gone are the days when [insert glorious memory from the past]. Whether that’s annoying or not, it’s often the case today, especially in sport. Especially in Formula 1. This insanely exhilarating kind of motor racing used to be about the…
Out of the uncomfortable comfort zone
Hurrah! Thrilling racing. Faster cars. Higher revving. Louder engines. Formula 1’s Strategy Group has agreed on new regulations for 2017 to save the sport. And they are set up to fail. Again. One of the greatest hurdles to handle for…
No loitering, begging or soliciting allowed
Formula 1 is in a deep crisis. With two teams collapsing and the midfielders threatening to boycott the series, the grid is left with just 18 cars at the end of the 2014 season. A sad record for a sport…
Should Bernie buy Twitter?
Bernie Ecclestone’s seeming dismissal of social media contrasts sharply with what other racing series, and major sports leagues, are doing with social media. We’ll have a look at how NASCAR monitors social media and the corresponding benefits. Click here to subscribe…
THE END or another start?
By Claire Jane Earley Formula 1 is a notoriously prickly sport. Fans and followers alike will know that whilst teams, drivers, truckies and anybody who is anybody in F1 engage regularly with fans on social media (sometimes too regularly, as…
Five Ways To… do social media for an F1 team
Head of Caterham F1’s communications, Tom Webb, gives us five hints on how to creatively master the art of social media for a Formula 1 team. Be open: use social media to open the doors to your world and don’t…
The DOs and DON’Ts of F1 Twitter
Metro correspondent and F1socialdiary.com editor Adam Hay-Nicholls looks at why Formula 1 has ‘Twitterrhea’, and how to make the best of it. Click here to subscribe to our print edition! A communications tool as inherently narcissistic as Twitter was always going…
