Inside Formula 1: Business. Lifestyle. Power.
Inside Line Podcast: Monza
Monza podcast: so Mclaren is working overtime to secure an engine that Max Verstappen doesn’t want. Well, for those who understand the politics of Formula 1, you’ll agree that in this sport and business, the customer is NEVER king! Okay,…
Behind The Scenes Talent: Rob Sinfield
We meet Rob Sinfield, F1 Columnist at DriveTribe.com and creator of www.GrandPrixDiary.com to chat to him about how he sees the sport and business of Formula 1 evolving. You can find Rob on Twitter – @GrandPrixDiary. You constantly work with…
Cars, cartoons and collaborations
Ahead of the release for DISNEY PIXAR’s movie Cars 3, models of Lightning McQueen and Jackson Storm had been present in the Formula 1 paddock over the course of the weekend at the British Grand Prix two months ago. What’s…
Formula 1’s digital future
The importance of using social platforms and mobile apps is more than obvious nowadays, especially when it comes to attracting new fans, lovers or followers. Unfortunately, Formula 1 is still not having the best days considering the level of interest…
Q&A with Sophie Ogg, Williams F1’s head of communications
Today we welcome Sophie Ogg, Williams F1’s head of communications. She’s here to tell us about her work with the Formula 1 team and what her career in motorsport was like so far. Click here to subscribe to our print edition!…
How social is the sports media?
We have Iwan Llewelyn, Head of Digital at Soapbox London to tell us about the role of social media in the world of modern business and the specific sector of high-end motorsports. Click here to subscribe to our print edition! What…
Inside Line F1 Podcast: James Bond in Formula 1?
Basis recent reports, Aston Martin is considering Formula 1 – that is if the costs of operations are affordable, of course. If Aston Martin does join, we’re betting on a James Bond sequence in Formula 1 as one of their…
New Formula 1 deal: Snap Inc., the company behind Snapchat
Formula 1 has stepped further into the realms of social media with the announcement they will be working with Snap Inc. who are behind the Snapchat platform. This is the first collaboration of its kind with a major digital and…
How to control your online persona like Lewis Hamilton
Control your online persona. Over the years, Lewis Hamilton has become a household name even to those who do not follow Formula 1 news, including people like my own grandfather. Lewis is one of the best drivers of our generation, but…
Inside Line F1 Podcast: Ferrari’s crucial race?
Podcast: Ferrari arrives under pressure at the Red Bull Ring – one of the most beautiful circuits on the Formula 1 calendar. Has the FIA evened out the supposed bias towards Ferrari? On one hand, they’ve let go Sebastian Vettel…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Inside Line F1 Podcast: What VER Has in common with STR, VAN & ERI
Max Verstappen is apparently “fed up”! But he’s had such a start to the 2017 Formula 1 Season – 3 DNFs out of 7 races, so we can’t blame him. If he’s fed up in just 7 races, we wonder…
