Inside Formula 1: Business. Lifestyle. Power.
New approaches in sponsorship
The world of F1 sponsorship is changing; gone are the days of a brand associating with the sport because it’s a passion of the CEO and subsequently a large logo would be slapped on the side of a car, an…
Racing bonds
I recently received an invitation to a School Reunion in London later this month. It got me thinking about the number of people whom I’ve met over the years who have spoken fondly of their “old school network.” They relate…
Accelerating ticket prices
Formula One is not known for being cheap for fans. Last year, the sport’s cheapest ticket prices were US$28 for an uncovered space of grass under the Malaysian sun to watch the country’s Grand Prix. The prices rose up to…
