Inside Formula 1: Business. Lifestyle. Power.
When in Bahrain…
I’ve just returned from an interesting visit to Bahrain. As I mentioned in an earlier edition, my primary reason for my being there was to run a two-day sponsorship acquisition training programme for members of the Bahrain Olympic Committee. The…
Rain, scandal and the Monaco Grand Prix
Winning at Monaco is special. The track might not be a fan favourite with plenty of “Monaco fast trains” spoiling the spectacle in recent years, but the drivers feel a special pull towards the winner’s trophy at the Principality. Why?…
Reflection of the lifestyle
There is something about this word that makes me squirm slightly, but that is probably because I always instantly picture one of these pretentious glossy magazines extolling a life (surely) everyone has consisting of luxury yachts, private planes, exotic cars…
Five Ways To… do social media for an F1 team
Head of Caterham F1’s communications, Tom Webb, gives us five hints on how to creatively master the art of social media for a Formula 1 team. Be open: use social media to open the doors to your world and don’t…
The world after Bernie
All good things come to an end and one day sooner rather than later Bernie Ecclestone will be forced to surrender his position at the helm of Formula 1. Ecclestone is indeed very active for his age, but he cannot…
The sound of fury
George Woods Baker has been following Formula 1 since he was a young boy growing up in Canada and Europe. He is currently focused on supporting the fans base and building the market for the sport in the United States.…
Motorsport – a charity in need?
I mentioned recently about the formation of the Association of Performance Driving Instructors (APDI) and the fact it was being brought together on the back of a number of concerns instructors had been voicing for years regarding safety. There had…
The DOs and DON’Ts of F1 Twitter
Metro correspondent and F1socialdiary.com editor Adam Hay-Nicholls looks at why Formula 1 has ‘Twitterrhea’, and how to make the best of it. Click here to subscribe to our print edition! A communications tool as inherently narcissistic as Twitter was always going…
New approaches in sponsorship
The world of F1 sponsorship is changing; gone are the days of a brand associating with the sport because it’s a passion of the CEO and subsequently a large logo would be slapped on the side of a car, an…
Racing bonds
I recently received an invitation to a School Reunion in London later this month. It got me thinking about the number of people whom I’ve met over the years who have spoken fondly of their “old school network.” They relate…
Accelerating ticket prices
Formula One is not known for being cheap for fans. Last year, the sport’s cheapest ticket prices were US$28 for an uncovered space of grass under the Malaysian sun to watch the country’s Grand Prix. The prices rose up to…
