Inside Formula 1: Business. Lifestyle. Power.
Out of the uncomfortable comfort zone
Hurrah! Thrilling racing. Faster cars. Higher revving. Louder engines. Formula 1’s Strategy Group has agreed on new regulations for 2017 to save the sport. And they are set up to fail. Again. One of the greatest hurdles to handle for…
Are we brave enough for a new approach?
I can’t recall a time when there was more criticism of Formula 1 than there is now. Everyone I speak to seems to have their own opinion of what’s going wrong, but only a handful of people seem able to…
Money, Egos & Speed: Voices from the past
In March, I was invited to the launch of the Beaulieu Heritage Museum’s new motorsport exhibition. Spring is a great time to drive through the New Forest and so I gladly accepted the chance to once again visit what has…
In My Opinion: The spotlight
Lewis Hamilton fell under heavy criticism from fans and journalists over spraying a grid girl with champagne during the 2015 Chinese Grand Prix podium celebrations. The British driver was branded as “sexist” but he should have been congratulated. Hamilton’s action…
In My Opinion: The Forgotten Man
Merely a month ago, Lewis Hamilton’s third world title seemed to be a mere formality. The British driver was dominating the sport in a true Schumacher/Vettel fashion. He was racking up pole positions and race wins almost effortlessly. Now, a…
The career path that works
I’m often asked why I decided to set up the Motorsport Industry Association (MIA), way back in 1994. There were, in fact, many reasons and in the January 2014 edition of the Paddock magazine, I outlined them in some detail.…
A civil war
The start of the 2015 Formula 1 season is very underwhelming. Mercedes are still out of touch, miles ahead of the chasing pack. Only a miracle can prevent them from winning every race this season. The most successful Formula 1…
Innovation in activation
Click here to subscribe to our print edition! “Passion”. It’s a word you’ll often hear as brands trumpet the launch of their new F1 sponsorships. “We plan to our tap into fans’ passion for Formula 1”, the press release often reads.…
Thanks for the memories!
If asked to describe how good or bad a racing driver I’d been, I think I’d fall back on that rather overworked school report phraseology: “He made good use of what little talent he possessed, but with more application could…
The Formula 1 dream gets tougher
With rule changes for the Super License 2016 onwards, a debate over talent versus money, and a huge talent pool in Europe and elsewhere, the route to Formula 1 is only getting tougher for young aspiring drivers worldwide. Click here to…
Rear-view mirror revolution
Everybody agrees that Formula 1 needs a revolution to stop decreasing fan numbers and shrinking global television audiences. But in an effort to cure the sport, Formula 1’s doctors pull out prescriptions for pills from the past. Is the 1000bhp-racing…
2015 season preview – sponsorship
That eternal equation – is the income greater than the outgo? It’s a timely question as we approach the new season, and sponsorship is certainly one of the main revenue streams for Formula 1 teams. Who has been successful in…
