Inside Formula 1: Business. Lifestyle. Power.
Red Bull and VW
The rumours surrounding just what is going to happen to some of the teams on the Formula 1 grid hit fever pitch after the coverage surrounding the Singapore Grand Prix proved it in spades. Click here to subscribe to our print…
Formula 1 Grand Prix – who’s who?
Apart from the adrenaline rush and thrill of the sport, Formula 1 is not just a sporting event – It has also made it to the personal calendars of A-listers, VIPs, VVIPs and famous celebrities worldwide. Being one of the…
The battle with the words
It is common knowledge that the media play an integral part in promoting almost any sport and are consequently the target of PR representatives when it comes to putting a spotlight on their teams, sponsors and technological solutions with well-aimed…
Seb 2.0?
It’s the summer of 2013 – Sebastian Vettel has just won the Italian Grand Prix where he faced another round of boos. Booing Vettel for winning is one fad; accusing him of ‘destroying the sport’ is another. The German is…
Baku on the map
Baku: the Formula 1 calendar of 2016 was an issue that triggered a lot of discussions. Now that it’s all clear about the venues, we examine one of them – Baku, Azerbaijan – with the help of Mark Hughes, who…
Status Quo… great on stage, not in motorsport!
I was pleased to receive a very positive response to my recent Money, Egos & Speed feature named “Are we brave enough for a new approach?” You may recall that in the article I put forward a few ideas, some…
Sponsorship acquisition – what’s going wrong?
Here we are already over the halfway point of the season. Thankfully, the Hungarian Grand Prix provided a glimpse of what Formula 1 is capable of delivering when everything comes together. Let’s just hope for the same degree of unpredictability…
Tweaking the calendar
Last October saw Bernie Ecclestone and the government of Azerbaijan unveil the layout of the Baku Street Circuit, which will host the race called the European Grand Prix in 2016. At the World Motorsport Council meeting in Mexico last month,…
From nothing to something
Whilst Formula 1 sits firmly at the top of the motorsport family tree, the brand new FIA Formula E series has been gaining traction with international audiences. The London ePrix, taking place over Saturday 27th and Sunday 28th June marked…
Will Google buy Formula 1?
Alex Hint, author of the very creative book called “Will Google Buy Formula 1”, gives us his insights on the social media side of the sport. The book is my take on how Formula 1 could save its popularity in…
Social Networkers: July’s numbers
Each month we rank the Formula 1 teams by their followers on official pages of leading social networking sites. Here’s a look at July’s numbers: Facebook [icon type=”circle” size=”small” name=”e-facebook”] 1. Mercedes AMG Petronas 10,932,520 2. Infiniti Red Bull Racing 4,617,187…
New blood to fuel change at Lotus
New blood… They say “nostalgia isn’t what it used to be”, but I must admit that I felt nostalgic as recently as I drove through the beautiful but narrow country lanes that lead from the small historic Oxfordshire town of…
