Inside Formula 1: Business. Lifestyle. Power.
The current image of Formula 1
By John Jacobs | The last century was marked by great innovations in every field of technology. But one of the most significant breakthroughs was the invention and development of the automobile. From steam base cars to gliding bullets on the…
Formula 1 and the American race fan
Although Formula 1 is the premiere form of racing in the world, it has yet to be embraced by the American race fan. There really is a simple way to go about this: the majority of local motorsport fans were…
The future of women in Formula 1
With Susie Wolff making the decision to retire from racing towards the end of 2015, I couldn’t help but notice there are very few women in Formula 1 that receive proper media coverage, if any at all. Susie is one of…
Top 10 brands that left F1 in the past five years
Here is a list of the top 10 brands that have left Formula 1 in the past five years. To construct this list, I’ve used Forbes Global 2000, an annual ranking of top public companies in the world: Click here to…
The micro factor
By Steve Duffell | The company Paragon Microfibre believes that the most important thing for their customers is having someone that they can go to who can provide them with in-depth knowledge in product understanding on what they are purchasing.…
The tide definitely did turn…
Towards the end of 2014, in my feature called “The Tide is Turning“, I looked at the issues facing many talented young single-seater racing drivers trying to make their way to Formula 1. Many of these drivers were feeling pretty…
What Formula 1 can learn from other series
Formula 1 is now fully involved in the social media game with Twitter, Instagram and YouTube, but some other forms of motorsport are doing far more interesting things online. Here are a few examples that Formula 1 could easily learn from.…
Doin’ it right. Not. McLaren’s sponsor approach
Click here to subscribe to our print edition! Sponsor exodus, dating back to Vodafone‘s demise as the title sponsor. A promised replacement for Vodafone that was never announced. Dennis unhappy with Tag Heuer‘s marketing approach at Monaco. Tag Heuer subsequently jumped…
A legacy of safety
By George Woods Baker | Ask almost anyone about what makes motor racing exciting to watch and they will inevitably tell you about the close calls between competitors on the track, often culminating in a spectacular crash. The more bits…
Aesthetics of racing
Let’s look at the recent changes of PR and promotion of motorsports and talk about what could be done to avoid certain mistakes while making the right decisions for Formula 1’s future. Moving on The most obvious change in terms of…
Dynamic shifts in aerodynamics
By Willem Toet | A Formula 1 car can generate its own weight in downforce at about the European motorway speed limit – and about 4 times that at double motorway speeds. This aerodynamic force allows the car to dramatically…
A quiet year in terms of sponsorship
In the championship, Lewis and Mercedes have done a great job again. The revelation this year has been at Toro Rosso, with Max and Carlos producing some of the more exciting moves of the year. Mention should also go to…
