Inside Formula 1: Business. Lifestyle. Power.
Inside Line F1 Podcast: The world after Australia
Inside Line F1 Podcast: The world after Australia. We have got a split vote! The 2017 Australian Grand Prix entertained us, while it failed to entertain others. However, this was the shortest Formula 1 race in Australia, is it time…
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe selling children’s books in Japanese from a shop in Slough might be more profitable. But what does this have to…
Social freedom
Formula 1 has always been a mixture of humans and machines performing on the edges of possibility. As compelling and exciting as the racing is, often what occurs outside of the car is the experience fans want to be part…
Puma and the bull
Let’s take a closer look at how the relationship between Red Bull Racing and PUMA is developing in 2017. Click here to subscribe to our print edition! In 2015 Red Bull Racing signed a long-term deal with PUMA, one of the world’s leading…
Inside Line F1 Podcast: pre-Australian affairs
By Kunal Shah and Mithila Mehta | As we excitedly countdown to the 2017 Australian Grand Prix, we wonder if we’ll be treated to an epic Formula 1 race or a Sunday morning snooze fest? We’re hoping that a…
The new old era?
The new old era: never before had Formula 1 lived such a hectic pre-season. But will 2017 really bring substantial changes or will it just be another year of moving things around? Click here to subscribe to our print edition! Days…
Top 10 sponsors Formula 1 should have
Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula E. Today Thomas shares his insights with us about the top 10 brands Formula 1 could add to the list…
Time for a level playing field
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered him a drive based on his talent. I have no doubt the lad sincerely believes this, but the reality is…
Behind The Scenes Talent: Simon Hayes
We’re happy to introduce Simon Hayes, personal trainer and head of Performance Physixx, a company aiming to perfect the physical preparation of athletes for high-calibre racing. Simon’s many clients include professional racers Ryan Hunter-Reay, Stefan Johansson and celebrities like Patrick…
Moving On Up: Tatiana Calderón
Paddock Magazine is joined today by Tatiana Calderón, a Colombian professional racing driver who currently competes in the GP3 Series and has just signed a deal with Sauber F1 Team to become their official development driver for 2017. Click here to subscribe…
Gossip Grip: the cars
By Kunal Shah and Mithila Mehta | “From T-bone to T-wing” – that’s one of our comments on the new cars that have been unveiled in the past week. Did Ferrari have to work overnight after Mercedes unveiled the T-wing…
Williams Unveils FW40 to Mark a Bold New Era in Formula One
Williams Martini Racing has today revealed its 2017 Formula One challenger — the Williams Mercedes FW40 — ahead of pre-season testing in Barcelona. The new car, unveiled through an exclusive digital release, will hit the track for the first time…
