Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… learn from other industries
There’s an infinity of subjects that could be compared between different race series and sports sanctioning bodies. Sports marketing specialist Ryan Werner, who’s in charge of Sponsor Relations at The Racers Group, gives us five things Formula 1 could learn…
Inside Line F1 Podcast: 3-into-1
The 2017 Spanish Grand Prix was epic. Lewis Hamilton won a race he had almost lost. As for Sebastian Vettel, he managed a perfect start, a super overtake of Bottas, a valiant defence from Hamilton only to finish 2nd. Why…
Inside Line podcast: Pre-Spanish updates
Pre-Spanish Grand Prix podcast: By Kunal Shah and Mithila Mehta | As we approach the 2017 Spanish Grand Prix, all eyes will be on Red Bull Racing. Click here to subscribe to our print edition! Will RBR upgrades make them a front-running…
Formula 1: From down under
The Formula One season got off to a great start in Melbourne a month ago. The Australian Grand Prix is always a great one to kick the new season off. It remains and should remain, in my view, the best…
Inside Line F1 Podcast: post-Bahrain gossip
Post-Bahrain gossip: Lewis Hamilton has used “driving slow” as a tactic in the past. Yes, it was at the 2016 Abu Dhabi Grand Prix, where he won the race but lost the Drivers’ Championship to Nico Rosberg. However, at the…
Gossip Grip: April 2017
By Kunal Shah and Mithila Mehta | Mercedes seem to be the quicker car, but Ferrari isn’t too far behind. In fact, they’re fast enough to outwit Mercedes and snatch victories! Click here to subscribe to our print edition! This was…
Top Formula 1 websites
By Bunmi Ade | Despite the new era of fake news, luckily motorsport telemetry rarely lies and Formula 1 enthusiasts have a plethora of outlets to satiate their thirst for regular updates on racers, teams, sporting and technical regulations. Click…
Embracing social media. Finally.
In engineering terms, Formula 1 is the pioneer at the forefront of technical innovation in motorsport. The great irony is that in some areas the sport remains so far behind other forms of sport it borders on embarrassing. One such…
Inside Line F1 Podcast: The world after Australia
Inside Line F1 Podcast: The world after Australia. We have got a split vote! The 2017 Australian Grand Prix entertained us, while it failed to entertain others. However, this was the shortest Formula 1 race in Australia, is it time…
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe selling children’s books in Japanese from a shop in Slough might be more profitable. But what does this have to…
Social freedom
Formula 1 has always been a mixture of humans and machines performing on the edges of possibility. As compelling and exciting as the racing is, often what occurs outside of the car is the experience fans want to be part…
Puma and the bull
Let’s take a closer look at how the relationship between Red Bull Racing and PUMA is developing in 2017. Click here to subscribe to our print edition! In 2015 Red Bull Racing signed a long-term deal with PUMA, one of the world’s leading…
