Inside Formula 1: Business. Lifestyle. Power.
Cars, cartoons and collaborations
Ahead of the release for DISNEY PIXAR’s movie Cars 3, models of Lightning McQueen and Jackson Storm had been present in the Formula 1 paddock over the course of the weekend at the British Grand Prix two months ago. What’s…
Formula 1’s digital future
The importance of using social platforms and mobile apps is more than obvious nowadays, especially when it comes to attracting new fans, lovers or followers. Unfortunately, Formula 1 is still not having the best days considering the level of interest…
Q&A with Sophie Ogg, Williams F1’s head of communications
Today we welcome Sophie Ogg, Williams F1’s head of communications. She’s here to tell us about her work with the Formula 1 team and what her career in motorsport was like so far. Click here to subscribe to our print edition!…
How social is the sports media?
We have Iwan Llewelyn, Head of Digital at Soapbox London to tell us about the role of social media in the world of modern business and the specific sector of high-end motorsports. Click here to subscribe to our print edition! What…
Inside Line F1 Podcast: James Bond in Formula 1?
Basis recent reports, Aston Martin is considering Formula 1 – that is if the costs of operations are affordable, of course. If Aston Martin does join, we’re betting on a James Bond sequence in Formula 1 as one of their…
My Fantasy F1 Team: Ercole Colombo
Ercole Colombo is one of the most well-known professional photographers of Formula 1, with a studio just a few hundred metres away from the Monza circuit. But, beyond everything, he watched and then photographed races, key moments, characters, technicians, drivers…
Luck is part of the game
Formula 1 is known to be a truly demanding sport, at least in a physical sense. However, in Baku this year we could see a good preparation to deal with tricky situations is crucial. And this season is testing the…
New Formula 1 deal: Snap Inc., the company behind Snapchat
Formula 1 has stepped further into the realms of social media with the announcement they will be working with Snap Inc. who are behind the Snapchat platform. This is the first collaboration of its kind with a major digital and…
The Strategy Behind… saving a company
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover not exceeding 50 million Euros and employing less than 250 personnel. So what’s the right recipe for doing that? Click…
How to control your online persona like Lewis Hamilton
Control your online persona. Over the years, Lewis Hamilton has become a household name even to those who do not follow Formula 1 news, including people like my own grandfather. Lewis is one of the best drivers of our generation, but…
Inside Line F1 Podcast: Ferrari’s crucial race?
Podcast: Ferrari arrives under pressure at the Red Bull Ring – one of the most beautiful circuits on the Formula 1 calendar. Has the FIA evened out the supposed bias towards Ferrari? On one hand, they’ve let go Sebastian Vettel…
Counter-intuition
What’s the first thing that comes to your mind when you hear the word “racing”? Speed, going fast, danger, recklessness and if you’re a bit cynical, maybe even death. Click here to subscribe to our print edition! For avid followers of…
