Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… enjoy sim racing
Mark Puc (aka Aussie Stig) is an avid sim racer, sim racing consultant, reviewer, tester and journalist. For the past fifteen years, Mark has been involved in globally promoting sim racing, eSports, VR (virtual reality) and also the link to…
Legal Column: Contracts Season
By Simon O’Brien | We probably all played musical chairs when we were younger. It was fun then; however, as adults and fans of motorsport (Formula 1 in particular), this time of year often gives the faithful some heartburn over where…
Jess Shanahan: “Anyone who has F1 as their goal can hop in a car and start that journey”
Apart from being a solid motorsport journalist, Jess Shanahan also works in motorsport and runs Racing Mentor. Through this, she coaches racing drivers, and anyone looking for a career in motorsport, on how to be a success and open up…
Where Are They Now: Emerson Fittipaldi
BY ROSA ELENA TORRES | BRAZILIAN RACING LEGEND EMERSON FITTIPALDI HAS WON BOTH THE FORMULA 1 WORLD CHAMPIONSHIP AND THE INDIANAPOLIS 500 TWICE EACH. AS FOR BUSINESS, HE HAS EXERCISED HIS ENTREPRENEURIAL SKILLS SINCE EARLY DAYS, THROUGH HIS WINNING CAREER IN MOTOR RACING…
Creating racing celebrities
It’s an absolute pleasure to meet Niclas Johansson, Serial entrepreneur & Founder of RaceMedia.net and chat to him about the changing modern representation of racing drivers. Click here to subscribe to our print edition! How is the world of representing motorsport…
Unlocking true fan engagement
Tom Spencer, Owner of Apex Racing PR, discusses the common mistake that many teams are making with their fan engagement efforts and the value that they can unlock by adopting a new approach. Click here to subscribe to our print edition!…
The three P’s of Formula 1: Points, Penalties and Prizes
The 2017 Italian Grand Prix served to highlight once again that current Formula 1 regulations around grid penalties for exceeding allocated allowances of power unit components over a season are not fit for purpose. With drivers, teams, and the media…
Mika Salo: six races for the Prancing Horse
There are drivers in the history of Formula 1 who didn’t achieve a lot in terms of results – still, they are remembered for one or another reason. Mika Salo was called in as a substitution for Ferrari when Michael…
#MonzaGP2017: a brief recap
#MonzaGP2017: there were 185,000 spectators at Monza this year, so 32.8% more than in 2016. A real success, I’d say. And if we added that to the number of spectators present at the Historical Cars Parade organised by the Automobile…
Top 5 reasons why Formula 1 would miss Fernando Alonso
By Kunal Shah and Mithila Mehta | By the time you read this column, Fernando Alonso would’ve probably made up his mind about his future in Formula 1. It’s strange that the sport’s most complete driver, also the sport’s unluckiest…
Moving On Up: Katie Milner
We meet an enthusiastic young racer, Katie Milner. Look out for this one! Click here to subscribe to our print edition! What advice would you give now to someone who’s eager to start a career in motorsport? Most of my competitors started…
Using a sniper rifle in sponsorship acquisition
With approximately 5 million businesses in the UK, 1.5 million of which are registered as Limited Companies, it shouldn’t be too difficult to find a few interested in becoming a sponsor! Then why am I always being asked by sponsorship-seekers…
