Inside Formula 1: Business. Lifestyle. Power.
Inside Line F1 Podcast: pre-Christmas episode
By Kunal Shah and Mithila Mehta | 2017 was Liberty Media’s first full season as the new owners of Formula 1. How well did they fare? Also, what is the ONE change you would like to see in the sport…
Fernando Alonso’s 2017 Top 5
By Elle Haus | In order to achieve Fernando Alonso’s status one must possess certain traits: dogged determination, technical ability and skill, strategic cunning and a reliable set of wheels at your disposal. Unfortunately for the Spaniard the latter has…
Charles Leclerc: “Formula 1 is a sport I admire”
Before Charles Leclerc was named to be a driver for the Alfa Romeo Sauber F1 Team, he talked with the Paddock magazine about Monaco, the competition and sticking to his regime. Click here to subscribe to our print edition! Being from…
Why Ferrari’s shareholders won’t let them leave
Recently Formula 1’s new management has revealed their proposals for the future of the sport, including a new engine specification from 2021 onwards. Several of the current and potential future manufacturers have voiced their opinions. Not surprisingly Ferrari has been…
Tata Communications: not your traditional sponsor
Mehul Kapadia, managing director of Tata Communications’ F1 business, catches up with the Paddock magazine about his company’s relationship with the sport and also touches on his fantasy Formula 1 team! Click here to subscribe to our print edition! Mehul, what’s…
Revelation of the year is waving the Australian flag
If last year Max Verstappen was the surprise of the season, this season it is Daniel Ricciardo’s turn. The Aussie has gone through his best year so far in Formula 1. Nevertheless, the year did not start as the Perth-born…
Renault’s Cyril Abiteboul: “A lot of things are going to happen over the winter”
By Ryan Werner | Paddock magazine caught up with Cyril Abiteboul, Renault Sport F1’s Managing Director and asked him a few relevant questions. You will be providing engines to McLaren next season; after this, will you consider them your main…
Top 5 circuits Formula 1 could visit
Formula 1 treks the world over to some very special places, but often there’s a feel like something is missing when it comes to circuits on the calendar which don’t fully capture the essence of the sport for one reason…
Force India’s COO: “It’s the fans that really make the difference”
By Ryan Werner | At the Gran Premio de Mexico, the Paddock magazine caught up with Otmar Szafnauer, Force India’s Chief Operating Officer at their paddock in the Autodromo Hermanos Rodriguez. Click here to subscribe to our print edition! On the…
The Strategy Behind… being different.
The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part of the acquisition process is getting a meeting with a targeted company at an effective level. Click here to subscribe to…
Q&A with Eric Boullier, McLaren’s Racing Director
By Ryan Werner | The day before the race at Austin, the Paddock magazine had an opportunity to interview Eric Boullier, McLaren Formula 1’s Racing Director, who was brought on board in 2014, but has been closely involved in Formula…
Formula 1 in the USA and Mexico
By Ryan Werner | It all started when a Formula 1 specific track was built in Austin, Texas for the 2012 season, after five years of not having the world’s highest level of car racing competitions in the United States. COTA…
