Inside Formula 1: Business. Lifestyle. Power.
Q&A In The Paddock: Mario Isola
We sat down with Mario Isola, Pirelli’s racing manager, to talk about his expectations for this new year and the fresh future of Pirelli within the Formula 1 competition. Click here to subscribe to our print edition! Mario, what are your…
The strategy behind… securing a renewal
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates across a wide range of sports. Their needs are often different, but the one thing that everyone agrees upon is…
Vero: enhancing social experiences
We’re excited to meet Ayman Hariri, Co-founder and CEO of Vero, a fresh social network with a few fantastic surprises. Ayman happily shares his insights about the role social media plays in a contemporary setting and the work behind giving…
Back to Daytona
By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the legendary Rolex 24 At Daytona race weekend at the end of January 2018. The company has signed a two-car partnership…
The impact young drivers have on Formula 1’s image
Formula 1 is an interesting world where honestly nothing is 100% clear, from the races themselves to the ways new drivers get onto the grid. Some of the really talented ones might be staying out of the world championship for…
Nigel Mansell: “We need new blood in there”
Recently at the Autosport International show, Stephen Camp had the privilege to sit down with the one and only Nigel Mansell to discuss his career and how he feels about the current climate within Formula 1. Here’s how the interview…
Ronnie Kessel: “You don’t go to the circus if you can’t see a show”
30 years old. 48 triumphs. The youngest driver in the world to race in a Ferrari car. Head of Kessel Racing Team. Ronnie Kessel simply keeps making history in the GT category and we at Paddock magazine are happy to…
Insta-DOs and DON’Ts
If I could summarise the reason behind Instagram’s success, I’d go to the old saying that a picture is often worth a thousand words. Below you can find my top Insta-DOs and DON’Ts for your personal or company profile. Click…
The 2017 Formula 1 season in one word
It’s the off-season, yes, but this is also the time for the list of best, worst, happy, sad and all sorts of moments. We actually did this test a few episodes ago on the Inside Line F1 Podcast – can…
2021 regulations and the revolution to come
Since Liberty Media took ownership of Formula 1 just over a year ago, across the worlds of social media it was clear a raft of requests from fans towards the new owners pleaded for a plethora of changes. While some…
Getting your prospect to sell your sponsorship property for you
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more they talk to a potential customer, the more likely they are to do a deal. You see it in their…
If I Ran F1: Pilar Celebrovsky
Formula 1 is one of the few sports that travels around the whole world and gets millions of viewers. However, in the last decade the competition seems to have lost its romanticism, all stuck in a specific stagnation. Pilar Celebrovsky…
