Inside Formula 1: Business. Lifestyle. Power.
Magnussen: “I feel free to explore my limits at Haas F1”
Haas F1’s Kevin Magnussen rarely goes unnoticed, and the same goes for his results. Ninth in the championship, currently with 19 points, he’s determined to show all of his potential this season. We sit down with the 25-year-old to get…
What’s next for Formula E and Formula 1?
Mark Preston is the Team Principal of the Techeetah Formula E team and founder of StreetDrone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. Let’s ask him a few questions about the…
Halo: decisive safety measure or divisive gimmick?
With the first few races of the much-anticipated 2018 Formula 1 season already behind us, the topic on everyone’s lips — apart from the success of Vettel and Ricciardo and the lack-luster start by Hamilton — is the introduction of…
Toro Rosso’s Graham Watson: “We’re at the saturation point”
Toro Rosso’s Team Manager Graham Watson has an interesting motorsport career: moving to Formula 1 from rally and F3000, ranging from being a mechanic, an engineering liaison to a Team Manager, working for such Formula 1 teams as Brawn, Lotus,…
Moving On Up: Nick Boulle
By Elina T Htun | This time we take a pause with Nick Boulle, an exciting racer from the United States. Keep an eye out for this one! Click here to subscribe to our print edition! Full name: Nicholas Boulle Date of…
Money, Egos & Speed: A significant deal
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered to be my most significant ever sponsorship deal. I told her that weirdly it was the one I’d secured over…
Money, Egos & Speed: We need more motorsport competitors!
Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees Centigrade. I recall racing in Formula Ford on a snow-lined track at Brands Hatch in the middle of May, so…
South African Grand Prix: 25 years of silence
From 1962, the South African GP was a stable point in the early months of the Formula 1 season. The last Grand Prix race there was run 25 years ago – and there is almost no chance of a return.…
Legal Column: The quick progress of the new overlords
By Simon John O’Brien and Robert J. Lack | It’s been just over a year since Liberty Media Corporation completed their purchase of Formula 1 at an $8 billion enterprise value. At the time of the purchase, Formula 1, as…
Respecting a circuit: Q&A with the head of the Canadian Grand Prix
We had the pleasure to catch up with the President and CEO of the Canadian Grand Prix, Mr François Dumontier. Mr Dumontier, what’s your personal relationship with the Formula 1 Canadian Grand Prix and the circuit? Well, I started working…
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
My Race Day: Adrian Taylor
VIAGP’s New Business Development manager Adrian Taylor shares his typical Formula 1 race Sunday with the Paddock magazine. A Formula 1 Grand Prix for us is quite a relaxing day. The main business meetings arranged for the weekend take place…
