Inside Formula 1: Business. Lifestyle. Power.
My Race Day: Fiona Watherston
Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for the partner of Mercedes-AMG Petronas Motorsport, Bose. We have Fiona to tell us about her team’s very important work outside the Formula 1 track.…
History Column: The Brabham fan car
The Brabham BT46B made its debut at the Swedish Grand Prix in Anderstorp in 1978. It won, but the supercar was withdrawn almost immediately. This is its unique one-race story. Click here to subscribe to our print edition! The 1978 season…
DHL and Formula 1
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss the relationship the company has with Formula 1. Click here to subscribe to our print edition! With all those years in…
Formula E: speed up the future
By Lena Siep | Initially an alien amongst the longstanding motorsport series, Formula E has become a hot candidate for sponsoring deals and technological partnerships thanks to its innovative format, new ways of communication and increasing interest from manufacturers, hosting…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
American adventures
Spending the last few years working in around the world of motorsports has led me to a number of special events, none more so than earlier this year, when through a watch client of mine Omologato invited me to the…
Rise of the little brother
Rush Sport & Entertainment is one of the few agencies to work in both Formula 1 and Formula E series. With nearly 20 years’ experience in motorsport, Managing Director Jonny Odell sat down to talk to the Paddock magazine about…
Hartley: “This sport is much more complicated than it seems from the outside”
Brendon Hartley ended up in Formula 1 almost by surprise. Scuderia Toro Rosso selected him as a full-time driver for 2018: in a season with new tyres, the Italian outfit also faces the challenge of a new engine that gave…
Max Verstappen: “Sometimes you have to make a mistake to learn from it”
Max Verstappen fascinated the world two years ago by winning the Spanish Grand Prix in his debut race with Red Bull. Now, all eyes are fixed on him due to his mistakes, with the one made at the Monaco GP…
Fangio vs Raikkonen: a graphic comparison by RaceChip
Juan Manuel Fangio The Argentinian Juan Manuel Fangio has always had a great reputation. To this day he retains the highest win percentage of all Formula 1 drivers, despite only entering for eight years. As well as this, he was…
Magnussen: “I feel free to explore my limits at Haas F1”
Haas F1’s Kevin Magnussen rarely goes unnoticed, and the same goes for his results. Ninth in the championship, currently with 19 points, he’s determined to show all of his potential this season. We sit down with the 25-year-old to get…
What’s next for Formula E and Formula 1?
Mark Preston is the Team Principal of the Techeetah Formula E team and founder of StreetDrone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. Let’s ask him a few questions about the…
