Inside Formula 1: Business. Lifestyle. Power.
Scuderia Ferrari and Sebastian Vettel decide not to extend their contract
Scuderia Ferrari Mission Winnow and Sebastian Vettel have jointly decided not to extend the current contract covering Sebastian’s services as a driver with the team, beyond its current expiry date of the end of the 2020 Formula 1 season. Mattia…
Senna Sempre: Lotus celebrates 35th anniversary of Ayrton Senna’s first Formula 1 win
It was 35 years ago today, in monsoon conditions, that a determined young Brazilian raced to his first Formula 1 victory and cemented his name in motorsport folklore. Click here to subscribe to our print edition! It was Sunday 21 April…
Max Verstappen stars with three podiums on Supercar Eseries debut
Dutchman switches F1 car for Holden and seals trio of second-place finishes. Max Verstappen proved he’s as much of a challenge in the virtual world as the real world after starring in a series of esports races. With the Formula…
F1 Esports frontrunner Daniel Bereznay aims to try real racing
It’s the beginning of April 2020 and there is still no action in Formula 1 due to the COVID-19 pandemic. Most of the drivers train at home, many of them doing simulator work as well. Simulators developed a lot during…
Why “motorsport has always been expensive” is a worn out response
I was delighted to be invited by BMW British Touring Car driver Tom Oliphant to talk at his recent innovative Sponsorship Summit, which was held recently at the BRDC HQ at Silverstone. The event was hosted by Tom’s Next Level…
The cycling McLaren
At the end of 2018, McLaren announced that it will become a joint venture partner in Bahrain Merida cycling team. It was not the first time that the Woking-based team looked into the world of professional cycling. Back in 2014, they unveiled…
Reserved for motorsport passion
Reserved for motorsport passion: a motorsport management agency named Red River Sport, created and run by professional racing driver Johnny Mowlem, is unique for managing the racing activities of amateur “gentleman drivers”, and it currently works with Deutsche Bank’s former…
F1 Partners with Heineken to Awaken the Racing Streets of Joburg, South Africa
On March 29th, South Africans will welcome some of F1’s most legendary race drivers for a jam-packed racing event to take place in Sandton, Johannesburg. The event will feature both present and past drivers, including last year’ s World Championship…
Mercedes-AMG Petronas Announces Principal Partnership with INEOS
The Mercedes-AMG Petronas Formula One Team is delighted to announce a new five-year principal partnership with global manufacturer INEOS. The agreement sees INEOS extend its existing performance partnership to become the principal partner of the team and increase its position…
You don’t have to be a champion to be a winner
By Colin Windell | This motorsport-inspired book by former Kyalami manager, founder of Motorsport Industry Association, and Paddock magazine’s good friend Brian Sims is a valuable insight into the world of creating opportunity. Let’s open a few pages. Click here to…
Moving On Up: Raúl Guzmán
By Gintaras Kuginys| We move on up with Raúl Guzmán, a talented young racer from Mexico! Click here to subscribe to our print edition! What advice would you give now to someone who’s eager to start racing? Just go to a…
Five Ways To… take a good photo at Le Mans
“There’s no such thing as a bad photograph as long as it gets the desired result,” says Frank Hoyinck, a professional racing photographer. We asked Frank to share five tips about taking impressive photos at his favourite race, Le Mans.…
