Inside Formula 1: Business. Lifestyle. Power.
A523 is launched by Alpine F1 Team at a London event
BWT Alpine F1 Team revealed its challenger for the 2023 FIA Formula 1 World Championship season – the A523 – at a unique, star-studded event in London, United Kingdom. Click here to subscribe to our print edition! BWT Alpine F1 Team…
W14 challenger is introduced by the Mercedes-AMG F1 Team
A new season, new challenges, and a new car. Today, the Mercedes-AMG Petronas F1 Team unveils its 2023 contender, the Mercedes-AMG F1 W14 E Performance. Click here to subscribe to our print edition! Forged in the learnings of a difficult 2022,…
SF-23 is launched by Scuderia Ferrari at the Fiorano track
It was a St. Valentine’s Day to remember for Scuderia Ferrari fans worldwide. At around lunchtime, the SF-23, the Maranello marque’s challenger for the coming Formula 1 season, was unveiled at the company’s Fiorano track. It is the 69th car…
Remembering Ferrari’s last World Driver’s Champion
The 2023 Formula One World Championship is just a number of weeks away, and excitement has already reached a fever pitch. The new campaign gets underway on March 5th in Bahrain, the circuit which saw Ferrari pick up their first…
MCL60 is launched by McLaren Racing
Lando Norris and Oscar Piastri kick-start a new chapter as McLaren Racing celebrate 60 years with a launch of a 20203 challenger – MCL60. Click here to subscribe to our print edition! The McLaren Formula 1 Team unveiled the team’s new…
AMR23 is revealed by Aston Martin F1 Team at its new Silverstone HQ
In front of a packed audience in its new Silverstone headquarters, the Aston Martin Aramco Cognizant Formula One Team (AMF1) unveiled its 2023 Grand Prix challenger, the AMR23. Click here to subscribe to our print edition! This season’s race drivers, Lance…
Scuderia AlphaTauri launches AT04 at the New York Fashion Week
Fashion meets Formula One in New York City as Scuderia AlphaTauri launches its 2023 AT04 car alongside drivers Yuki Tsunoda and team newcomer Nyck De Vries at New York Fashion Week. Premium fashion brand AlphaTauri also celebrated its debut in…
C43 is unveiled by Alfa Romeo F1 Team
Lean, mean, and stunning. The C43, Alfa Romeo F1 Team Stake’s 2023 challenger, was unveiled during a dual launch event in Zurich and at the team headquarters in Hinwil, Switzerland. The world of Formula One already has a challenger for…
FW45 is unveiled by Williams Racing
Williams Racing is proud to show off the design of the FW45, which will be the team’s new challenger in the 2023 FIA Formula One World Championship. Click here to subscribe to our print edition! The team is also excited to…
RB19 by Red Bull Racing is launched in New York
Christian Horner, Max Verstappen and Sergio Pérez reveal RB19 and what’s in store for the 2023 Formula 1 season. Click here to subscribe to our print edition! Oracle Red Bull Racing launched the Team’s 2023 season and RB19 in New York…
What you need to know about motorsport safety regulations
Motorsport is undoubtedly one of the most thrilling and dangerous forms of racing. While it can be an incredibly exciting experience, a number of risks come with participating in this type of sport. To help reduce these risks and ensure…
The ‘avatar’ of the F1 driver seat may improve performance and comfort
Williams Racing F1 Team has partnered with university experts to develop the first-known driver seat ‘avatar’ using pioneering biomechanics technology. Click here to subscribe to our print edition! A pilot project has successfully revolutionised how Formula 1 racing seats can be…
