Inside Formula 1: Business. Lifestyle. Power.
Mercado Libre and Williams Racing sign a new partnership agreement
Williams Racing proudly announced a groundbreaking partnership with Mercado Libre, the renowned Latin American e-commerce and digital payments giant. With a staggering user base exceeding 100 million across 18 countries in the region, Mercado Libre was honoured among Time magazine’s…
Williams Racing and Globant announce a new partnership
Williams Racing and Globant are proud to announce a new partnership. Globant is a leading digital transformation company and long-running Colapinto’s sponsor. Click here to subscribe to our print edition! The New York Stock Exchange-listed organization, spanning over 33 countries with…
Aggreko and Formula 1 sign a partnership agreement
Aggreko and Formula 1 have taken a significant step forward in their ambitious journey toward achieving Net Zero by 2030, announcing a multi-year partnership between the world-leading provider of temporary power solutions and the prestigious motorsport organization. Starting from the…
Exclusive Interview with Jeff Mahony: Discover Why Paddock Club is the Ultimate Hub for Business Growth and Networking
As Paddock Magazine delved into the pulsating world of motorsport, we had the opportunity to speak exclusively with Jeff Mahony, the owner and CEO of NEFT Vodka and a partner of the Visa Cash App RB F1 Team. Click here…
Alpine F1 Team names Oliver Oakes as new Team Principal
BWT Alpine F1 Team is pleased to announce Oliver Oakes as its new Team Principal. Oli will start after the summer break and will report to Renault Group CEO Luca de Meo. Click here to subscribe to our print edition! The…
Jonathan Wheatley named Team Principal for Audi’s upcoming F1 factory Team
Sauber Motorsport, the Audi F1 factory team from 2026 onwards, has secured a top-ranking expert for its ambitious Formula One project as it announces the future appointment of Jonathan Wheatley as Team Principal at the latest from halfway in the…
Mattia Binotto takes over a leadership position for Audi F1 project
Preparations for entering the highest class of motorsports are going full speed ahead at Audi. As part of the complete takeover of all shares in Sauber Holding AG and the associated realignment of the control structure, the management of the…
Mastercard and McLaren Racing sign a major sponsorship deal
Mastercard and McLaren Racing have joined forces in a multi-year deal that will see the global payments leader become a major sponsor of the McLaren Formula 1 Team. Click here to subscribe to our print edition! The deal marks the coming…
Ferrari Trento and Stake F1 Team Sauber extend their partnership
Stake F1 Team KICK Sauber will toast to the future with Ferrari Trento as the high-end Italian sparkling wine brand, and the team will extend their existing relationship. As part of the agreement, the team will continue to serve Trentodoc,…
Warner Bros. Partners with VCARB to Celebrate Release of Twisters
Prepare for a cinematic whirlwind as Visa Cash App RB teams up with Warner Bros. Pictures for an epic one-race-only collaboration, supercharging its release of Twisters, a current-day chapter of the 1996 Twister blockbuster. Click here to subscribe to our print…
Signify and Mercedes-AMG Petronas sign a partnership agreement
Signify and Mercedes-AMG PETRONAS F1 Team have announced a new partnership today. Connected by our shared passion for technological Innovation and sustainability, the partnership will advance the team’s vision of becoming one of the world’s most sustainable professional sports teams.…
Tucano and Stake F1 Team Sauber sign a partnership agreement
Stake F1 Team KICK Sauber is ushering in a new era of luxury travel with its partnership with Tucano. The Italian brand’s high-quality, sustainable luggage and travel accessories promise to elevate the on-the-road experience of its racing team, offering an…
