Inside Formula 1: Business. Lifestyle. Power.
Crypto.com and Formula 1 Forge Ahead: Partnership Extended Until 2030
Crypto.com and Formula 1 have announced an extension of their partnership, solidifying their collaboration through 2030. This renewal marks a significant milestone in their relationship, which began in 2021 and underscores their shared commitment to innovation, fan engagement, and global…
Oracle Red Bull Racing and AvaTrade Forge Largest F1 Partnership Yet
Oracle Red Bull Racing is thrilled to announce AvaTrade as its newest Team Partner in a landmark multi-year agreement, marking the largest investment AvaTrade has made in Formula 1. This extensive collaboration reinforces AvaTrade’s position as a leading global online…
Santander and Williams Racing: Expanding Horizons with a New Sponsorship Alliance
Santander and Williams Racing have announced a new multi-year partnership beginning in the 2025 Formula 1 season. As part of this agreement, Santander will become an official partner of Williams Racing, marking an exciting development in the bank’s longstanding association…
Oracle Red Bull Racing Forge Exciting New Partnership with LEGO Group
Oracle Red Bull Racing and the LEGO Group have announced an exhilarating collaboration to delight Formula 1 fans and LEGO enthusiasts alike. Together, they’ve unveiled the LEGO Technic™ Oracle Red Bull Racing RB20 F1® Car, a spectacular brick-built replica of…
Audi F1 Project Accelerates with Strategic QIA Investment
Audi AG and Qatar Investment Authority (QIA) have joined forces to propel the four rings’ highly anticipated entry into Formula 1 in 2026. As part of this collaboration, QIA, Qatar’s sovereign wealth fund, has signed definitive agreements to acquire a…
Hahnair Joins Forces with Visa Cash App RB Formula 1 Team
Starting with the 2025 Formula 1 season, the Hahnair logo will prominently feature on the mirrors of the VCARB-02, symbolizing the beginning of a multi-year partnership between Visa Cash App RB and the renowned executive charter airline. Hahnair has been…
General Motors Unveils Cadillac Formula 1 Team and Innovative Power Unit
In a historic move, General Motors (GM) and TWG Global have reached a groundbreaking agreement in principle with Formula 1 to introduce a Cadillac team to the prestigious racing series in 2026. This marks a transformative step for American motorsports…
BWT Alpine F1 Team Partners with MODO.us for Social Casino Collaboration
The BWT Alpine Formula One Team is thrilled to announce an exciting new partnership with MODO.us, the Team’s official Social Casino Partner. Produced by ARB Interactive, a leading US-based social gaming platform, this collaboration combines the adrenaline-fueled world of motorsport…
Williams Racing and Duracell Extend Power-Packed F1 Partnership Ahead of Las Vegas GP
Williams Racing and Duracell are thrilled to announce a multi-year extension to their impactful Formula 1 partnership, coinciding with the excitement of the Las Vegas Grand Prix. Duracell, a globally recognized household name and the world’s leading battery manufacturer, first…
Neat Joins Oracle Red Bull Racing for Formula 1 Debut
Oracle Red Bull Racing and Neat, a global pioneer in cutting-edge video collaboration solutions, are thrilled to announce a dynamic three-year partnership. This agreement names Neat as the team’s exclusive Video Conferencing Hardware and Innovation Partner. As part of this…
Xerox Partners with Aston Martin Aramco F1 Team in Groundbreaking Collaboration
Aston Martin Aramco Formula One Team has unveiled an exciting new collaboration with Xerox, a global leader in office technology and solutions, naming the company as an Official Global Partner. The partnership, set to commence in 2025, brings together two…
Scuderia Ferrari HP Unveils Multi-Year Partnership with Chivas Regal as Official Team Partner
Scuderia Ferrari HP proudly announces a new multi-year partnership with Chivas Regal, the iconic luxury Scotch whisky brand, which joins as an Official Team Partner. Launching just ahead of the much-anticipated Las Vegas Grand Prix, this collaboration is set to…
